Author: Eric Jensen

Following the Money – Alternative music revenue streams for musicians

February 8, 2012 0

A bucket under every drip… I recently had the opportunity to research and write a piece for Berklee Today magazine exploring lesser known revenue streams for composers and musicians. In today’s music industry, tapping every revenue source is key, particularly for independent artists. Thinking like an entrepreneur and getting ahead of the curve with new technologies…

By Eric Jensen

How Social Media Impacts Brand Marketing

October 21, 2011 0

Today Nielsen  released graphs illustrating where consumers are getting trusted recommendations. Their charts clearly illustrate the importance of peer recommendations and clear communication and interaction from company web sites. You can view the full post here. Where are your customers getting information about your products and services? What are their most trusted sources? Are your…

By Eric Jensen

Book Review: We First – How Brands and Consumers Use Social Media to Build a Better World

July 24, 2011 0

In his new book, We First – How Brands and Consumers Use Social Media to Build a Better World, creative director and blogger Simon Mainwaring makes a compelling argument for the need to redefine capitalism, factoring the social and environmental footprint into how we evaluate and support corporations. Social communication technologies provide consumers with an…

By Eric Jensen

Blogs and Facebook Pages: Creating an Online Magazine

June 19, 2011 0

When it comes to Social Media everyone is in the publishing business. Blogs and Facebook Pages are forums for community building. Occasional self-promotion is alright, but your followers will not keep coming back unless you provide fresh, valuable content that encourages conversation. Think like a magazine… With social communication tools you and your company can…

By Eric Jensen