REFUGEE at The Annenberg Space for Photography
July 3, 2016 0I recently visited the Annenberg Space for Photography in Century City, CA for the first time. The main space and Skylight Studios are in the middle of the Century City complex and you would never know they were there from the street. This felt elitist to me but the layout is nice, admission is free,…
Musicians Are Natural Entrepreneurs
June 17, 2013 0Berklee Today, the journal for alumni of Berklee College of Music, recently gave me the opportunity to explore the relationship between musical training and the skills of entrepreneurs. I interviewed several Berklee alumni who have gone on to create groundbreaking music technology companies serving independent artists. Derek Sivers – founder of CD Baby Panos Panay…
Thinking Different(ly): Creative Music in the Digital Economy
January 20, 2013 0On January 15, 2013 I gave a presentation to alumni of The Royal College of Music in Stockholm Sweden. The topic was music careers in today’s economy – musical entrepreneurship and developing multiple income streams. Here are the slides featuring case studies of several entrepreneurial musicians and a basic overview of the principles music publishing…
RCM: Business books and resources
January 20, 2013 0A list of business-related books referenced in my recent seminar at The Royal College of Music in Stockholm, Sweden: Rework – Jason Fried and David Heinemeier Hansson Business Model Generation – Alexander Osterwalder and Yves Pigneur Inspired: How to Create Products Customers Love – Marty Cagan Start With Why –Simon Sinek Linchpin – Seth Godin…
RCM: Creativity, problem solving, and skill building resources
January 11, 2013 2A list of creativity, problem-solving, skill-building and teaching/coaching resources. referenced in my recent seminar at The Royal College of Music in Stockholm, Sweden: Steal Like an Artist – Austin Kleon The War of Art – Stephen Pressfield Made To Stick – Chip Heath and Dan Heath Switch – Chip Heath and Dan Heath The Talent…
How Social Media Impacts Brand Marketing
October 21, 2011 0Today Nielsen released graphs illustrating where consumers are getting trusted recommendations. Their charts clearly illustrate the importance of peer recommendations and clear communication and interaction from company web sites. You can view the full post here. Where are your customers getting information about your products and services? What are their most trusted sources? Are your…
Who Are the Most Valuable Digital Consumers?
October 21, 2011 0Today Nielsen released a potent infographic that visually illustrates current trends in social, local, and mobile media usage. Who are you trying to reach with your communications? How do they use digital technology? What do you want to tell them?
Social Media for Nonprofits – UCLA
August 23, 2011 0On August 22nd, in conjunction with my work with the Los Angeles nonprofit, Project Return Peer Support Network, I had the good fortune to participate in the all-day Social Media for Nonprofits conference at UCLA. I have been to many music, tv/film, and tech conferences over the years and this was exceptional on many levels.…
Focus Your Content With Personas
June 21, 2011 2Buyer Personas are used extensively by marketers and product managers to test and focus their product designs and customer communications. A persona is essentially an archetypal character who could become your fan or customer. More than just a demographic profile of your target audience, a persona is detailed and personalized, usually based on interviews with…
Using Google Reader and Twitter Search to Listen
June 20, 2011 0Since I began subscribing to RSS feeds, Google Reader has been my organizational tool of choice. I have also used Safari and Mail and follow some feeds with iGoogle, but as the volume of blogs began to grow I settled on Reader. At first, I used it as a blog bucket but soon I needed…