Category: Communication

Posts related to communication and engagement.

Communication and the scientific method

August 23, 2021 0

This weekend, NYT science reporter Apoorva Mandavilli wrote an astute analysis of the state of public health communication at this point in the COVID-19 pandemic. Due to a lack of fundamental public education, the American public does not understand the scientific method and has confused imperfect scientific and public health communication with political agendas and…

By Eric Jensen

Climate Change Resources and Reporting

May 13, 2021 0

A brief list of reliable resources to be updated regularly: The New Yorker: Bill McKibben’s “Annals of a Warming Planet” weekly column; a broad view exploring the latest news and the societal impacts of the climate crisis. Heated: “…a daily newsletter dedicated to original accountability reporting and analysis on the climate crisis…” from investigative journalist…

By Eric Jensen

Musicians Are Natural Entrepreneurs

June 17, 2013 0

Berklee Today, the journal for alumni of Berklee College of Music, recently gave me the opportunity to explore the relationship between musical training and the skills of entrepreneurs. I interviewed several Berklee alumni who have gone on to create groundbreaking music technology companies serving independent artists. Derek Sivers – founder of CD Baby Panos Panay…

By Eric Jensen

Thinking Different(ly): Creative Music in the Digital Economy

January 20, 2013 0

On January 15, 2013 I gave a presentation to alumni of The Royal College of Music in Stockholm Sweden. The topic was music careers in today’s economy – musical entrepreneurship and developing multiple income streams. Here are the slides featuring case studies of several entrepreneurial musicians and a basic overview of the principles music publishing…

By Eric Jensen

RCM: Creativity, problem solving, and skill building resources

January 11, 2013 2

A list of creativity, problem-solving, skill-building and teaching/coaching resources. referenced in my recent seminar at The Royal College of Music in Stockholm, Sweden: Steal Like an Artist – Austin Kleon The War of Art – Stephen Pressfield Made To Stick – Chip Heath and Dan Heath Switch – Chip Heath and Dan Heath The Talent…

By Eric Jensen

How Social Media Impacts Brand Marketing

October 21, 2011 0

Today Nielsen  released graphs illustrating where consumers are getting trusted recommendations. Their charts clearly illustrate the importance of peer recommendations and clear communication and interaction from company web sites. You can view the full post here. Where are your customers getting information about your products and services? What are their most trusted sources? Are your…

By Eric Jensen