Category: Communication

Posts related to communication and engagement.

Musicians Are Natural Entrepreneurs

June 17, 2013 0

Berklee Today, the journal for alumni of Berklee College of Music, recently gave me the opportunity to explore the relationship between musical training and the skills of entrepreneurs. I interviewed several Berklee alumni who have gone on to create groundbreaking music technology companies serving independent artists. Derek Sivers – founder of CD Baby Panos Panay…

By Eric Jensen

Thinking Different(ly): Creative Music in the Digital Economy

January 20, 2013 0

On January 15, 2013 I gave a presentation to alumni of The Royal College of Music in Stockholm Sweden. The topic was music careers in today’s economy – musical entrepreneurship and developing multiple income streams. Here are the slides featuring case studies of several entrepreneurial musicians and a basic overview of the principles music publishing…

By Eric Jensen

RCM: Creativity, problem solving, and skill building resources

January 11, 2013 2

A list of creativity, problem-solving, skill-building and teaching/coaching resources. referenced in my recent seminar at The Royal College of Music in Stockholm, Sweden: Steal Like an Artist – Austin Kleon The War of Art – Stephen Pressfield Made To Stick – Chip Heath and Dan Heath Switch – Chip Heath and Dan Heath The Talent…

By Eric Jensen

How Social Media Impacts Brand Marketing

October 21, 2011 0

Today NielsenĀ  released graphs illustrating where consumers are getting trusted recommendations. Their charts clearly illustrate the importance of peer recommendations and clear communication and interaction from company web sites. You can view the full post here. Where are your customers getting information about your products and services? What are their most trusted sources? Are your…

By Eric Jensen