Category: Books

Learning How To Learn

April 30, 2015 Off

I read a lot…mostly nonfiction; business books, history, science, and cognitive psychology, not to mention the endless online journals, blogs, software tutorials, and news articles. When it comes to the practical application of Big Ideas retention rapidly fades. I have so many books I want to read I jump into the next one, hoping that…

By Eric Jensen

Beethoven’s Morning

August 15, 2014 Off

“Beethoven rose at dawn and wasted little time getting down to work. His breakfast was coffee, which he prepared himself with great care – he determined that there should be sixty beans per cup, and he often counted them out one by one for a precise dose. Then he sat at his desk and worked…

By Eric Jensen

RCM: Creativity, problem solving, and skill building resources

January 11, 2013 Off

A list of creativity, problem-solving, skill-building and teaching/coaching resources. referenced in my recent seminar at The Royal College of Music in Stockholm, Sweden: Steal Like an Artist – Austin Kleon The War of Art – Stephen Pressfield Made To Stick – Chip Heath and Dan Heath Switch – Chip Heath and Dan Heath The Talent…

By Eric Jensen

Book Review: We First – How Brands and Consumers Use Social Media to Build a Better World

July 24, 2011 Off

In his new book, We First – How Brands and Consumers Use Social Media to Build a Better World, creative director and blogger Simon Mainwaring makes a compelling argument for the need to redefine capitalism, factoring the social and environmental footprint into how we evaluate and support corporations. Social communication technologies provide consumers with an…

By Eric Jensen

What Is the Unmet Need?

June 11, 2011 Off

Companies are most successful when their products meet fundamental human needs. Focusing on the unmet need creates an environment for product design and communication that speaks directly to human beings. What I learned from wraparound… As a product manager I sensed this intuitively, but I really saw it in action when I worked on wraparound…

By Eric Jensen