Author: Eric Jensen

RIP, Tom Petty

October 3, 2017 0

I came late to the music of Tom Petty. I’d heard songs on the radio, but the pivotal moment came when my friend Jon Grier, at the time, an engineer at Music Annex in San Francisco, brought me into the control room to demonstrate the studio’s new Genelec monitoring system. He put on “Learning To…

By Eric Jensen

YouTube Revenues Explained…

March 23, 2016 0

YouTube monetization is complex but well worth understanding in a music economy where every revenue stream counts. Attorney Chris Castle recently participated in a SXSW panel and posted an excellent guide to YouTube monetization on his MusicTechSolutions blog. A Billboard chart explains revenue splits for compositions, recordings, and videos, and Castle touches on the opacity…

By Eric Jensen

Learning How To Learn

April 30, 2015 0

I read a lot…mostly nonfiction; business books, history, science, and cognitive psychology, not to mention the endless online journals, blogs, software tutorials, and news articles. When it comes to the practical application of Big Ideas retention rapidly fades. I have so many books I want to read I jump into the next one, hoping that…

By Eric Jensen

Was Alan Turing the Father of Hip Hop?

March 11, 2015 0

The tragic story of brilliant British mathematician Alan Turing has been popularized in the award-winning 2014 film, The Imitation Game and recent books by Walter Isaacson and Steven Johnson. Turing’s work cracking the Enigma code, and developing the technology that would become modern computing has become part of the popular lexicon. Less well known is his…

By Eric Jensen

Beethoven’s Morning

August 15, 2014 0

“Beethoven rose at dawn and wasted little time getting down to work. His breakfast was coffee, which he prepared himself with great care – he determined that there should be sixty beans per cup, and he often counted them out one by one for a precise dose. Then he sat at his desk and worked…

By Eric Jensen

Musicians Are Natural Entrepreneurs

June 17, 2013 0

Berklee Today, the journal for alumni of Berklee College of Music, recently gave me the opportunity to explore the relationship between musical training and the skills of entrepreneurs. I interviewed several Berklee alumni who have gone on to create groundbreaking music technology companies serving independent artists. Derek Sivers – founder of CD Baby Panos Panay…

By Eric Jensen

The rare and valuable skills of musicians

June 15, 2013 0

I recently had the opportunity to create a presentation for Daniel Indart’s Music Entrepreneurship students at the Cornel School of Contemporary Music at Shepherd University in Los Angeles. My presentation: Thinking Different(ly)…The Rare and Valuable Skills of Musicians discussed the importance of an entrepreneurial mindset in today’s music industry. While business and music are diametrically opposed activities, they…

By Eric Jensen