The Recycling Illusion

December 18, 2019 0

For decades the plastics industry has promoted the myth of recycling. We have been lulled into believing that the plastics we toss into the blue bins are magically recycled into new materials. In fact, only plastics with industry numbers 1 and 2 have any chance of being recycled and most of those products end up…

By Eric Jensen

RIP, Tom Petty

October 3, 2017 1

I came late to the music of Tom Petty. I’d heard songs on the radio, but the pivotal moment came when my friend Jon Grier, at the time, an engineer at Music Annex in San Francisco, brought me into the control room to demonstrate the studio’s new Genelec monitoring system. He put on “Learning To…

By Eric Jensen

YouTube Revenues Explained…

March 23, 2016 0

YouTube monetization is complex but well worth understanding in a music economy where every revenue stream counts. Attorney Chris Castle recently participated in a SXSW panel and posted an excellent guide to YouTube monetization on his MusicTechSolutions blog. A Billboard chart explains revenue splits for compositions, recordings, and videos, and Castle touches on the opacity…

By Eric Jensen

Learning How To Learn

April 30, 2015 0

I read a lot…mostly nonfiction; business books, history, science, and cognitive psychology, not to mention the endless online journals, blogs, software tutorials, and news articles. When it comes to the practical application of Big Ideas retention rapidly fades. I have so many books I want to read I jump into the next one, hoping that…

By Eric Jensen

Was Alan Turing the Father of Hip Hop?

March 11, 2015 0

The tragic story of brilliant British mathematician Alan Turing has been popularized in the award-winning 2014 film, The Imitation Game and recent books by Walter Isaacson and Steven Johnson. Turing’s work cracking the Enigma code, and developing the technology that would become modern computing has become part of the popular lexicon. Less well known is his…

By Eric Jensen