I recently had the opportunity to create a presentation for Daniel Indart’s Music Entrepreneurship students at the Cornel School of Contemporary Music at Shepherd University in Los Angeles. My presentation: Thinking Different(ly)…The Rare and Valuable Skills of Musicians discussed the importance of an entrepreneurial mindset in today’s music industry. While business and music are diametrically opposed activities, they are complimentary. The life of professional musicians is remarkably like a startup company. We may not think of ourselves in that light, but the similarities are striking. Musicians can learn a great deal by thinking metaphorically and studying lean startup practices. We are uniquely equipped to learn new skills because we understand the process of deep, deliberate practice. This also makes musicians valuable in a continually disrupted economy where innovation, flexibility, and intrinsic motivation trump past work experience and training.
The students were inspiring and I had a great time. You can check out my slides, a list of related resources, and a survey of revenue streams for musicians from the awesome folks at the Future of Music Coalition.
Please be sure to find out more about Daniel Indart and Latin Music Specialists. Daniel is one of the premier authorities on all genres of Latin music, a prolific composer/producer and a wonderful educator. Thanks for inviting me!