YouTube Revenues Explained…
March 23, 2016 OffYouTube monetization is complex but well worth understanding in a music economy where every revenue stream counts. Attorney Chris Castle recently participated in a SXSW panel and posted an excellent guide to YouTube monetization on his MusicTechSolutions blog. A Billboard chart explains revenue splits for compositions, recordings, and videos, and Castle touches on the opacity…
Musicians Are Natural Entrepreneurs
June 17, 2013 OffBerklee Today, the journal for alumni of Berklee College of Music, recently gave me the opportunity to explore the relationship between musical training and the skills of entrepreneurs. I interviewed several Berklee alumni who have gone on to create groundbreaking music technology companies serving independent artists. Derek Sivers – founder of CD Baby Panos Panay…
The rare and valuable skills of musicians
June 15, 2013 OffI recently had the opportunity to create a presentation for Daniel Indart’s Music Entrepreneurship students at the Cornel School of Contemporary Music at Shepherd University in Los Angeles. My presentation: Thinking Different(ly)…The Rare and Valuable Skills of Musicians discussed the importance of an entrepreneurial mindset in today’s music industry. While business and music are diametrically opposed activities, they…
Chamber Music America Jazz Grant Workshop
January 26, 2013 OffAs musicians we spend as much time as possible working with our craft but can struggle with the business side of our careers. I think of business as the complete chain of events that brings the music out of our imaginations into the world. Money is fuel, but is only one piece of the equation.…
Thinking Different(ly): Creative Music in the Digital Economy
January 20, 2013 OffOn January 15, 2013 I gave a presentation to alumni of The Royal College of Music in Stockholm Sweden. The topic was music careers in today’s economy – musical entrepreneurship and developing multiple income streams. Here are the slides featuring case studies of several entrepreneurial musicians and a basic overview of the principles music publishing…
RCM: Business books and resources
January 20, 2013 OffA list of business-related books referenced in my recent seminar at The Royal College of Music in Stockholm, Sweden: Rework – Jason Fried and David Heinemeier Hansson Business Model Generation – Alexander Osterwalder and Yves Pigneur Inspired: How to Create Products Customers Love – Marty Cagan Start With Why –Simon Sinek Linchpin – Seth Godin…
RCM: Creativity, problem solving, and skill building resources
January 11, 2013 OffA list of creativity, problem-solving, skill-building and teaching/coaching resources. referenced in my recent seminar at The Royal College of Music in Stockholm, Sweden: Steal Like an Artist – Austin Kleon The War of Art – Stephen Pressfield Made To Stick – Chip Heath and Dan Heath Switch – Chip Heath and Dan Heath The Talent…
RCM: Music industry books
January 11, 2013 OffA list of music industry related books referenced in my recent seminar at The Royal College of Music – Stockholm, Sweden: All You Need to Know About the Music Business (8th edition) – Donald S. Passman The Plain and Simple Guide to Music Publishing (2nd Edition) – Randall S. Wixen Music, Money and Success (7th…
Following the Money – Alternative music revenue streams for musicians
February 8, 2012 OffA bucket under every drip… I recently had the opportunity to research and write a piece for Berklee Today magazine exploring lesser known revenue streams for composers and musicians. In today’s music industry, tapping every revenue source is key, particularly for independent artists. Thinking like an entrepreneur and getting ahead of the curve with new technologies…
How Social Media Impacts Brand Marketing
October 21, 2011 OffToday Nielsen released graphs illustrating where consumers are getting trusted recommendations. Their charts clearly illustrate the importance of peer recommendations and clear communication and interaction from company web sites. You can view the full post here. Where are your customers getting information about your products and services? What are their most trusted sources? Are your…