Category: Music

RIP, Tom Petty

October 3, 2017 0

I came late to the music of Tom Petty. I’d heard songs on the radio, but the pivotal moment came when my friend Jon Grier, at the time, an engineer at Music Annex in San Francisco, brought me into the control room to demonstrate the studio’s new Genelec monitoring system. He put on “Learning To…

By Eric Jensen

Beethoven’s Morning

August 15, 2014 0

“Beethoven rose at dawn and wasted little time getting down to work. His breakfast was coffee, which he prepared himself with great care – he determined that there should be sixty beans per cup, and he often counted them out one by one for a precise dose. Then he sat at his desk and worked…

By Eric Jensen

Musicians Are Natural Entrepreneurs

June 17, 2013 0

Berklee Today, the journal for alumni of Berklee College of Music, recently gave me the opportunity to explore the relationship between musical training and the skills of entrepreneurs. I interviewed several Berklee alumni who have gone on to create groundbreaking music technology companies serving independent artists. Derek Sivers – founder of CD Baby Panos Panay…

By Eric Jensen

The rare and valuable skills of musicians

June 15, 2013 0

I recently had the opportunity to create a presentation for Daniel Indart’s Music Entrepreneurship students at the Cornel School of Contemporary Music at Shepherd University in Los Angeles. My presentation: Thinking Different(ly)…The Rare and Valuable Skills of Musicians discussed the importance of an entrepreneurial mindset in today’s music industry. While business and music are diametrically opposed activities, they…

By Eric Jensen

Thinking Different(ly): Creative Music in the Digital Economy

January 20, 2013 0

On January 15, 2013 I gave a presentation to alumni of The Royal College of Music in Stockholm Sweden. The topic was music careers in today’s economy – musical entrepreneurship and developing multiple income streams. Here are the slides featuring case studies of several entrepreneurial musicians and a basic overview of the principles music publishing…

By Eric Jensen

NARM 2011 – Panel: Direct To Fan & Email Marketing

May 19, 2011 0

NARM 2011 Music Business Crash Course panel discussing Direct-To-Fan and Email Marketing. Panel moderated by Bill Wilson, NARM‘s VP of Biz Dev and Digital Strategy: Phil Antoniades, President of Nimbit Jason Fischer, Director of New Media, Epitath Bob Moczydlowsky, VP of Product & Marketing at Topspin Media Lou Plaia, co-founder of ReverbNation Video link here.…

By Eric Jensen

NARM 2011 – Artist/Producer panel

May 16, 2011 0

NARM/A2IM Music Business Crash Course, produced by Rich Bengloff Artist/Producer panel moderated by Ted Cohen with Artist Colin Hay (Compass Records, Men at Work), Producer Mike Clink (Aerosmith, Guns & Roses, Metallica, Sarah Kelly),  Garry West, co-founder of Compass Records, and DJ Nu-Mark of Jurrassic 5. This diverse panel discusses the current state of music…

By Eric Jensen