Category: Ideas

Book Review: The Network is Your Customer – 5 Strategies to Thrive in a Digital Age

May 3, 2011 2

Book Review: The Network is Your Customer – 5 Strategies to Thrive in a Digital Age by David L. Rogers (@David_Rogers ) When I first picked up this book by David Rogers, (a professor at Columbia Business School), I thought it was yet another introduction to social communication technologies for wary corporate managers. Boy, was…

By Eric Jensen

Generosity is the Emotion, Content is the Currency

April 4, 2011 1

Creating Effective Social Media Engagement: Generosity is the Emotion, Content is the Currency Authentic, trusting relationships are fueled by generosity and empathy. While online networks can seem abstract compared to connections in the ‘real world’, the same principles hold true. Web 2.0 is a conversational environment, not a broadcast channel. This is still confusing for…

By Eric Jensen