How do you use social technology to listen?
April 20, 2011 OffThe social web often seems like a huge cocktail party where everyone is shouting and no one is listening. We all want to be found, and followed, and heard. How can we make real connections that lead to offline friendships and business relationships? Listening with genuine interest is the key to engaging people. Like anything…
Generosity is the Emotion, Content is the Currency
April 4, 2011 OffCreating Effective Social Media Engagement: Generosity is the Emotion, Content is the Currency Authentic, trusting relationships are fueled by generosity and empathy. While online networks can seem abstract compared to connections in the ‘real world’, the same principles hold true. Web 2.0 is a conversational environment, not a broadcast channel. This is still confusing for…
Quote Of The Day: from Clay Shirky’s ‘Cognitive Surplus’
March 30, 2011 Off“The dramatically reduced cost of public address, and the dramatically increased size of the population wired together, means that we can now turn massive aggregations of small contributions into things of lasting value.” -Clay Shirky, “Cognitive Surplus” p. 161
Web 2.0 and The Thank You Economy
March 24, 2011 OffI had the opportunity to hear Gary Vaynerchuk yesterday, at a Drucker Business Forum event. Vaynerchuck is a social media expert, entrepreneur, and bestselling author of Crush It! – Why Now Is The Time To Cash In On Your Passion, and The Thank You Economy. He is a regular speaker at events such as the…
Rethinking Music Pts. 1 and 2 – Creativity, Commerce and Policy
February 10, 2011 OffCheck out these two excellent podcasts in preparation for the upcoming Rethink Music conference coming up this April in Boston. Radio Berkman #168 Rethinking Music Pt. 1Radio Berkman #173 Rethinking Music Pt. 2 – The Portrait of the Self-Published Artist
C-SCAPE: Curation, Consumers, Convergence, Content
December 17, 2010 Off“”How do you get people who can talk about anything to talk about you? The answer is to offer them something new and interesting to say – to chat about, blog about, tweet about, and spread the word about in all media, new and old and in between.”– Larry Kramer, C-SCAPE Veteran media executive Larry…
Social Media Marketing: Is This Really a Conversation?
November 4, 2010 OffSocial media is hyped as a powerful tool for ‘connecting’ with your audience. While the technology creates this potential, my experience has been that most social media usage is essentially one-way, direct mail. There are many people I have relationships with in the ‘real’ world whose communications with me via Facebook, email, Twitter, etc. are…