Category: Social Media

Connecting with your most passionate fans…

May 6, 2011 0

The companies that understand how to genuinely connect with their customers, online, and offline, are the ones that will emerge over the next twenty-four to thirty-six months, putting significant distance between themselves and their competition. – Gary Vaynerchuk, The Thank You Economy Companies should also remember to focus on their passionate customers – both passionate…

By Eric Jensen

Book Review: The Network is Your Customer – 5 Strategies to Thrive in a Digital Age

May 3, 2011 2

Book Review: The Network is Your Customer – 5 Strategies to Thrive in a Digital Age by David L. Rogers (@David_Rogers ) When I first picked up this book by David Rogers, (a professor at Columbia Business School), I thought it was yet another introduction to social communication technologies for wary corporate managers. Boy, was…

By Eric Jensen

Tips for Musicians: Creating Great Online Content

April 27, 2011 1

Interesting, valuable, content is the heart of communication with fans and followers. Using social media effectively requires planning and commitment.¬† Here are a few tips to get you going: Develop an Integrated Strategy Be realistic about the time you can commit to online communication. Find the right partners to help you. Develop your approach from…

By Eric Jensen