Category: Music Industry

Tips for Musicians: Creating Great Online Content

April 27, 2011 1

Interesting, valuable, content is the heart of communication with fans and followers. Using social media effectively requires planning and commitment.  Here are a few tips to get you going: Develop an Integrated Strategy Be realistic about the time you can commit to online communication. Find the right partners to help you. Develop your approach from…

By Eric Jensen

Generosity is the Emotion, Content is the Currency

April 4, 2011 1

Creating Effective Social Media Engagement: Generosity is the Emotion, Content is the Currency Authentic, trusting relationships are fueled by generosity and empathy. While online networks can seem abstract compared to connections in the ‘real world’, the same principles hold true. Web 2.0 is a conversational environment, not a broadcast channel. This is still confusing for…

By Eric Jensen

Is Apple Killing the Golden Subscription Goose?

February 16, 2011 0

I have been using Apple’s products since the 512K Macintosh. I have immense respect for the company’s user-focused product management and business models. However, once in awhile they go too far and do something stupid. Apple’s new subscription licensing policy could seriously impact subscription music services,  an important developing market. The same is true with…

By Eric Jensen

California Copyright Conference: The Future of the Latin Music Market

February 9, 2011 0

On February 8, 2011 The California Copyright Conference hosted a panel discussing the current state and future possibilities of the Latin music market, organized and co-moderated by Eric Palmquest – Director, Disney Music Publishing and Marissa Lopez, Associate Director, Latin Writer/Publisher Relations at BMI. The panel featured: Richard Bull – President of The Sixth House,…

By Eric Jensen