Who Are the Most Valuable Digital Consumers?
October 21, 2011 OffToday Nielsen released a potent infographic that visually illustrates current trends in social, local, and mobile media usage. Who are you trying to reach with your communications? How do they use digital technology? What do you want to tell them?
NARM 2011 Panel: The New World of Artist Management
May 21, 2011 OffPanel hosted by Tamara Conniff – TheComet.com Panelists: Ariel Wada, CommerceSocial Eric Garland, BigChampagne Media Measurement Bryan Calhoun, SoundExchange Jordan Glazier, Eventful Michael Closter, Reach Global Music Publishing Tracy McKnight, Lionsgate Film Music Division Video link Embedded video:
NARM 2011 – Panel: Direct To Fan & Email Marketing
May 19, 2011 OffNARM 2011 Music Business Crash Course panel discussing Direct-To-Fan and Email Marketing. Panel moderated by Bill Wilson, NARM‘s VP of Biz Dev and Digital Strategy: Phil Antoniades, President of Nimbit Jason Fischer, Director of New Media, Epitath Bob Moczydlowsky, VP of Product & Marketing at Topspin Media Lou Plaia, co-founder of ReverbNation Video link here.…
NARM 2011 – Panel: Outsourcing for Knowledge and Profits
May 16, 2011 OffOutsourcing panel from NARM/A2IM Music Business Crash Course produced by Rich Bengloff. Panelists: David Macias (Thirty Tigers), Sibley Verback (StreamJam/Electric Sheep Company), Rob Weitzner (Consolidated Independent), Alicia Yafee (The Spellbound Group), and moderator Adam Rabinovitz (IODA)
NARM 2011 – Artist/Producer panel
May 16, 2011 OffNARM/A2IM Music Business Crash Course, produced by Rich Bengloff Artist/Producer panel moderated by Ted Cohen with Artist Colin Hay (Compass Records, Men at Work), Producer Mike Clink (Aerosmith, Guns & Roses, Metallica, Sarah Kelly), Garry West, co-founder of Compass Records, and DJ Nu-Mark of Jurrassic 5. This diverse panel discusses the current state of music…
Mike King’s Direct-To-Fan Marketing Presentation, NARM 2011
May 14, 2011 OffThis is a fantastic introduction to best practices for online, direct-to-fan marketing, presented by Berkleemusic instructor Mike King at NARM 2011. A must-see for musicians and anyone working to engage fans or develop a social media strategy for their business. Video link: NARM video recap Embedded video below:
Back office efficiencies in the digital music supply chain
May 9, 2011 OffIn this Music Ally blog post from October 2010, Martin Redington of Microgen, discusses the state of data management and back-end systems in the digital music supply chain. Identifying and paying the multiple rights holders for each download or stream requires managing vast amounts of data in multiple formats. The lack of a uniform standard…
More from Nancy Baym on Artist-Fan Relationships
May 9, 2011 OffIf you are interested in more of researcher Nancy Baym’s findings on the relationship between artists and fans download this pdf presentation. Good stuff!
Beautiful and Strange
May 8, 2011 OffResearcher Nancy Baym has started an interesting blog collecting insights from around the web on the relationship between artists and audiences. There are also links to her interviews with musicians and other cool stuff. Check it out! Beautiful and Strange
A fresh look at Artist-to-Audience Communication
May 7, 2011 OffIn this video clip from the recent Rethink Music conference in Boston, KU’s Nancy Baym (see her new blog: Online Fandom) makes the point that artist – fan collaborations are creating economic transactions that aren’t generally factored into discussions about declining music revenues. There’s a lot of work that doesn’t have to get done anymore…