As musicians we spend as much time as possible working with our craft but can struggle with the business side of our careers. I think of business as the complete chain of events that brings the music out of our imaginations into the world. Money is fuel, but is only one piece of the equation. Bringing music to life requires the skills and attention of many smart people; musicians, presenters, managers, agents, marketers, labels, publishers and fundraisers. Composers and performers are musical CEOs, managing each step and partnership along the way. Organizations like Chamber Music America (CMA) are making a huge contribution to classical, jazz, and world music by providing grants and the business education that musicians need. On January 24, 2013, Jeanette Vuocolo, Program Director for CMA Jazz led a well-attended workshop at The Blue Whale jazz club in downtown Los Angeles. Ms. Vuocolo’s presentation focused on the New Jazz Works: Commissioning and Ensemble grant application process and featured panelists, Bennie Maupin and Remy La Boeuf. The New Jazz Works grant, which is made possible by the Doris Duke Charitable Foundation, provides funding and music business guidance to professional US jazz ensembles of 2–10 musicians in three phases: 1. CORE: Creation and Performance The creation of a new work, the work’s world premiere, and one additional performance. Both performances must take place within the United States. This phase must be completed within eighteen months. 2. Continued Life The second phase supports additional concerts, touring, open rehearsals, master classes, clinics, school and community visits, residencies, conference showcasing, promotion,…
January 26th, 2013No Comments, Grants/Funding, Los Angeles, Music, Music Industry, Strategy & Marketing, by Eric Jensen.
January 20th, 2013No Comments, Communication, Music, Music Industry, Presentations, Strategy & Marketing, by Eric Jensen.
On January 15, 2013 I gave a presentation to alumni of The Royal College of Music in Stockholm Sweden. The topic was music careers in today’s economy — musical entrepreneurship and developing multiple income streams. Here are the slides featuring case studies of several entrepreneurial musicians and a basic overview of the principles music publishing and licensing. Royal College of Music — Jan 15, 2013 from Eric Jensen
January 20th, 2013No Comments, Books, Communication, Economics, Ideas, Strategy & Marketing, by Eric Jensen.
A list of business-related books referenced in my recent seminar at The Royal College of Music in Stockholm, Sweden: Rework — Jason Fried and David Heinemeier Hansson Business Model Generation — Alexander Osterwalder and Yves Pigneur Inspired: How to Create Products Customers Love — Marty Cagan Start With Why –Simon Sinek Linchpin — Seth Godin Tribes — Seth Godin Enchantment — Guy Kawasaki Mash Up! — How to Use Your Multiple Skills to Give You an Edge, Earn More Money, and Be Happier — Ian Sanders and Davis Sloly Getting Things Done: The Art of Stress-free Productivity — David Allen The Innovator’s Dilemma — Clayton M. Christensen The Innovator’s Solution — Clayton M. Christensen Seeing What’s Next — Clayton M. Christensen
January 11th, 20132 Comments, Books, Communication, Economics, Ideas, Strategy & Marketing, by Eric Jensen.
A list of creativity, problem-solving, skill-building and teaching/coaching resources. referenced in my recent seminar at The Royal College of Music in Stockholm, Sweden: Steal Like an Artist — Austin Kleon The War of Art — Stephen Pressfield Made To Stick — Chip Heath and Dan Heath Switch — Chip Heath and Dan Heath The Talent Code — Daniel Coyle The Little Book of Talent — Daniel Coyle Practice Perfect — Doug Lemov The Power of Habit: Why We Do What We Do in Life and Business — Charles Duhigg Think Better: An Innovator’s Guide to Productive Thinking — Tim Hurson Predictably Irrational: The Hidden Forces That Shape Our Decisions — Dan Ariely Thinking Fast and Slow — Daniel Kahneman
January 11th, 2013No Comments, Books, Economics, Music, Music Industry, Strategy & Marketing, by Eric Jensen.
A list of music industry related books referenced in my recent seminar at The Royal College of Music — Stockholm, Sweden: All You Need to Know About the Music Business (8th edition) — Donald S. Passman The Plain and Simple Guide to Music Publishing (2nd Edition) — Randall S. Wixen Music, Money and Success (7th edition) — Jeffrey and Todd Brabec Appetite for Self-Destruction — Steve Knopper Making Music Make Money — Eric Beall Anything You Want — Derek Sivers How Music Works — David Byrne Beyond Talent: Creating a Successful Career in Music — Angela Beeching
November 13th, 2012No Comments, Economics, Politics, by Eric Jensen.
Here is a great cartoon from my friend Andy Lubershane explaining “The Filibuster” and its unfortunate effects on the democratic process. http://www.cartoonomist.com/
February 8th, 2012No Comments, Music Industry, Strategy & Marketing, by Eric Jensen.
A bucket under every drip… I recently had the opportunity to research and write a piece for Berklee Today magazine exploring lesser known revenue streams for composers and musicians. In today’s music industry, tapping every revenue source is key, particularly for independent artists. Thinking like an entrepreneur and getting ahead of the curve with new technologies can create exciting opportunities for distributing and promoting music. This piece starts with the basics of copyright and the role of rights organizations and jumps into library music and the potential shifts that will be created with the adoption of HTML 5 as the new web standard. I was was very fortunate to receive input from artist Neara Russell, music publishing administrator Patricia Blair, composer Joel Goodman, and the good folks at ASCAP and SoundExchange. Special thanks as always to my editor Mark Small at Berklee Today! You can read the full article here: Follow the Money