Archive for Author: Eric Jensen

As musi­cians we spend as much time as pos­si­ble work­ing with our craft but can strug­gle with the busi­ness side of our careers. I  think of busi­ness as the com­plete chain of events that brings the music out of our imag­i­na­tions into the world. Money is fuel, but is only one piece of the equa­tion. Bring­ing music to life requires the skills and atten­tion of many smart peo­ple; musi­cians, pre­sen­ters, man­agers, agents, mar­keters, labels, pub­lish­ers and fundrais­ers. Com­posers and per­form­ers are musi­cal CEOs, man­ag­ing each step and part­ner­ship along the way. Orga­ni­za­tions like Cham­ber Music Amer­ica (CMA) are mak­ing a huge con­tri­bu­tion to clas­si­cal, jazz, and world music by pro­vid­ing grants and the busi­ness edu­ca­tion that musi­cians need. On Jan­u­ary 24, 2013, Jeanette Vuo­colo, Pro­gram Direc­tor for CMA Jazz led a well-attended work­shop at The Blue Whale jazz club in down­town Los Ange­les. Ms. Vuocolo’s pre­sen­ta­tion focused on the New Jazz Works: Com­mis­sion­ing and Ensem­ble grant appli­ca­tion process and fea­tured pan­elists, Ben­nie Maupin and Remy La Boeuf. The New Jazz Works grant, which is made pos­si­ble by the Doris Duke Char­i­ta­ble Foun­da­tion, pro­vides fund­ing and music busi­ness guid­ance to pro­fes­sional US jazz ensem­bles of 2–10 musi­cians in three phases: 1.  CORE: Cre­ation and Per­for­mance The cre­ation of a new work, the work’s world pre­miere, and one addi­tional per­for­mance. Both per­for­mances must take place within the United States. This phase must be com­pleted within eigh­teen months. 2. Con­tin­ued Life The sec­ond phase sup­ports addi­tional con­certs, tour­ing, open rehearsals, mas­ter classes, clin­ics, school and com­mu­nity vis­its, res­i­den­cies, con­fer­ence show­cas­ing, promotion,…

On Jan­u­ary 15, 2013 I gave a pre­sen­ta­tion to alumni of The Royal Col­lege of Music in Stock­holm Swe­den. The topic was music careers in today’s econ­omy — musi­cal entre­pre­neur­ship and devel­op­ing mul­ti­ple income streams. Here are the slides fea­tur­ing case stud­ies of sev­eral entre­pre­neur­ial musi­cians and a basic overview of the prin­ci­ples music pub­lish­ing and licens­ing. Royal Col­lege of Music — Jan 15, 2013 from Eric Jensen

A list of business-related books ref­er­enced in my recent sem­i­nar at The Royal Col­lege of Music in Stock­holm, Swe­den: Rework — Jason Fried and David Heine­meier Hans­son Busi­ness Model Gen­er­a­tion — Alexan­der Oster­walder and Yves Pigneur Inspired: How to Cre­ate Prod­ucts Cus­tomers Love — Marty Cagan Start With Why –Simon Sinek Linch­pin — Seth Godin Tribes — Seth Godin Enchant­ment — Guy Kawasaki Mash Up! — How to Use Your Mul­ti­ple Skills to Give You an Edge, Earn More Money, and Be Hap­pier — Ian Sanders and Davis Sloly Get­ting Things Done: The Art of Stress-free Pro­duc­tiv­ity — David Allen The Innovator’s Dilemma — Clay­ton M. Chris­tensen The Innovator’s Solu­tion — Clay­ton M. Chris­tensen See­ing What’s Next — Clay­ton M. Christensen

A list of cre­ativ­ity, problem-solving, skill-building and teaching/coaching resources. ref­er­enced in my recent sem­i­nar at The Royal Col­lege of Music in Stock­holm, Swe­den: Steal Like an Artist — Austin Kleon The War of Art — Stephen Press­field Made To Stick — Chip Heath and Dan Heath Switch — Chip Heath and Dan Heath The Tal­ent Code — Daniel Coyle The Lit­tle Book of Tal­ent — Daniel Coyle Prac­tice Per­fect — Doug Lemov The Power of Habit: Why We Do What We Do in Life and Busi­ness — Charles Duhigg Think Bet­ter: An Innovator’s Guide to Pro­duc­tive Think­ing — Tim Hur­son Pre­dictably Irra­tional: The Hid­den Forces That Shape Our Deci­sions — Dan Ariely Think­ing Fast and Slow — Daniel Kahneman

A list of music indus­try related books ref­er­enced in my recent sem­i­nar at The Royal Col­lege of Music — Stock­holm, Swe­den: All You Need to Know About the Music Busi­ness (8th edi­tion) — Don­ald S. Pass­man The Plain and Sim­ple Guide to Music Pub­lish­ing (2nd Edi­tion) — Ran­dall S. Wixen Music, Money and Suc­cess (7th edi­tion) — Jef­frey and Todd Brabec Appetite for Self-Destruction — Steve Knop­per Mak­ing Music Make Money — Eric Beall Any­thing You Want — Derek Sivers How Music Works — David Byrne Beyond Tal­ent: Cre­at­ing a Suc­cess­ful Career in Music — Angela Beeching

Here is a great car­toon from my friend Andy Luber­shane  explain­ing “The Fil­i­buster” and its unfor­tu­nate effects on the demo­c­ra­tic process. http://www.cartoonomist.com/

A bucket under every drip… I recently had the oppor­tu­nity to research and write a piece for Berklee Today mag­a­zine explor­ing lesser known rev­enue streams for com­posers and musi­cians. In today’s music indus­try, tap­ping every rev­enue source is key, par­tic­u­larly for inde­pen­dent artists. Think­ing like an entre­pre­neur and get­ting ahead of the curve with new tech­nolo­gies can cre­ate excit­ing oppor­tu­ni­ties for dis­trib­ut­ing and pro­mot­ing music. This piece starts with the basics of copy­right and the role of rights orga­ni­za­tions and jumps into library music and the poten­tial shifts that will be cre­ated with the adop­tion of HTML 5 as the new web stan­dard. I was was very for­tu­nate to receive input from artist Neara Rus­sell, music pub­lish­ing admin­is­tra­tor Patri­cia Blair, com­poser Joel Good­man, and the good folks at ASCAP and SoundEx­change. Spe­cial thanks as always to my edi­tor Mark Small at Berklee Today! You can read the full arti­cle here: Fol­low the Money  

Today Nielsen  released graphs illus­trat­ing where con­sumers are get­ting trusted rec­om­men­da­tions. Their charts clearly illus­trate the impor­tance of peer rec­om­men­da­tions and clear com­mu­ni­ca­tion and inter­ac­tion from com­pany web sites. You can view the full post here. Where are your cus­tomers get­ting infor­ma­tion about your prod­ucts and ser­vices? What are their most trusted sources? Are your com­mu­ni­ca­tions reach­ing your audi­ence? Is it easy for them to join the con­ver­sa­tion and spread the word about your company?

Today Nielsen released a potent info­graphic that visu­ally illus­trates cur­rent trends in social, local, and mobile media usage. Who are you try­ing to reach with your com­mu­ni­ca­tions? How do they use dig­i­tal tech­nol­ogy? What do you want to tell them?

On August 22nd, in con­junc­tion with my work with the Los Ange­les non­profit, Project Return Peer Sup­port Net­work, I had the good for­tune to par­tic­i­pate in the all-day Social Media for Non­prof­its con­fer­ence at UCLA. I have been to many music, tv/film, and tech con­fer­ences over the years and this was excep­tional on many lev­els. The event was packed with great pre­sen­ta­tions, case stud­ies, tools, tips, and won­der­ful peo­ple com­mit­ted to using tech­nol­ogy for social good. Co-producer Dar­ian Rodriguez Hey­man did a mas­ter­ful job as MC, bridg­ing the non-stop pre­sen­ta­tions with help­ful, tar­geted sum­maries. His clos­ing remarks tied every­thing together and he seemed to have as much energy and focus at the end of the day as he did at 9 a.m. Great Pre­sen­ta­tions Pre­sen­ters included: J.D. Lasica, founder of Socialbrite, Evan Bai­lyn, Founder of First Page Sage and Good Media Com­pany, Holly Ross, Exec­u­tive Direc­tor of NTEN, Bryan Breck­en­ridge, Head of Non­profit Solu­tions, Linked In, Charles Porch, Con­sumer Mar­ket­ing, Face­book, Matt Mahan, VP of Social Impact, Causes, Brian Fujito, CEO Razoo, Dave Boyce, CEO Fundly, Joel Bartlett, Direc­tor of Mar­ket­ing, PETA, and a panel dis­cus­sion fea­tur­ing, Geoff Liv­ingston, Fil­ib­erto Gon­za­lez and Nedra Wein­re­ich. Each pre­sen­ta­tion was avail­able online within min­utes . You can find the day’s robust tweet stream but search­ing on hash­tag, #sm4np. Take­aways: Big Ideas, Tar­geted Tools & Gran­u­lar Data No social media event would be com­plete with­out con­tin­ual ref­er­ence to Big Ideas like “Engage­ment” and “Authen­tic­ity”. The social media world is rapidly matur­ing and each day these high con­cept terms are demon­strated concretely,…