Musicians Are Natural Entrepreneurs
June 17, 2013 OffBerklee Today, the journal for alumni of Berklee College of Music, recently gave me the opportunity to explore the relationship between musical training and the skills of entrepreneurs. I interviewed several Berklee alumni who have gone on to create groundbreaking music technology companies serving independent artists. Derek Sivers – founder of CD Baby Panos Panay…
Mike King’s Direct-To-Fan Marketing Presentation, NARM 2011
May 14, 2011 OffThis is a fantastic introduction to best practices for online, direct-to-fan marketing, presented by Berkleemusic instructor Mike King at NARM 2011. A must-see for musicians and anyone working to engage fans or develop a social media strategy for their business. Video link: NARM video recap Embedded video below:
midemblog integrates curated Twitter feeds
April 26, 2011 OffThe midemblog Livestream coverage of the Rethink Music conference in Boston this week is a good example of integrating curated Twitter feeds into a web page. The panels are being streamed live side-by-side with curated, real-time, Twitter comments fed by @replies and hashtags (#rethinkmusic, #rethink, #berklee, #midem). Check it out here & here. What do…
Entrepreneurship and the New Music Industry
July 22, 2010 OffI recently interviewed Jason Fried, co-founder of technology company 37signals for Berklee Today magazine. The article draws parallels between starter companies and music careers. If you haven’t done so already check out 37signals’ great little business book, Rework. Thanks to Mark Small at Berklee Today for making this happen… You can read the full article…
Why Do You Do It? – Pt. 1
May 28, 2010 OffReading Simon Sinek’s new book, Start with Why I was struck by his statement that, “…people don’t buy WHAT you do, they buy WHY you do it.” Sinek describes a simple formula he calls the Golden Circle. The center ring is WHY, the middle circle, HOW, and the outer circle, WHAT. Most businesses he says,…