Selling the DIY Dream

December 9, 2010 Off

The larger music business has always contained a smaller industry focused on selling the dream of success to independent musicians. In the Go-Go record label days, this involved access to decision makers and copious amounts of advice on making your music more “commercial”. Musicians hoped that  Mr. Big would hear their amazing song, fall in…

By Eric Jensen

Career Tracks: Chi McClean, Part 3

November 3, 2010 Off

Photo by Andrew Keller Chi McClean is an independent singer-songwriter currently touring in support of his 2009 release, Something Out There. In Part 3 of our conversation Chi discusses music publishing, endorsements, branding, and his next release. Read Part 1 Read Part 2 How are you handling your music publishing? CM: I set up McClean…

By Eric Jensen

Recommended reading…

October 30, 2010 Off

Check back often to catch the ongoing updates on my favorite books… Skill-Building and Performance Outliers – The Story of Success Malcolm Gladwell – New York: Little Brown, and Company, 2008 Malcolm Gladwell explodes the myth that excellence is the result of some mysterious, innate talent. By examining research and the lives of a variety…

By Eric Jensen

California Copyright Conference : “The Music Industry: A Survival Guide for the Future”

October 13, 2010 Off

Tuesday evening’s panel at the California Copyright Conference dinner in Sherman Oaks was quite upbeat considering the many uncertainties of these times. The panel, moderated by Shawn LeMone, ASCAP’s VP of Film/TV and Visual Media, and Diane Snyder-Ramirez, VP of Royalty Accounting and Administration at The Royalty Review Council, consisted of: Russell Emanuel, CEO, Extreme…

By Eric Jensen