Category: Strategy & Marketing

Jazz as a business model

June 9, 2010 Off

OK, let’s face it. It’s not easy making money as a jazz musician. As a matter of fact, today it is probably more difficult than it has ever been. The audience is understandably small because the music is sophisticated. It requires the listener’s complete attention and an inherent interest in the format. Nonetheless there are…

By Eric Jensen

Nonesuch knocks it out the park with Brad Mehldau’s ‘Highway Rider’

May 13, 2010 Off

Nonesuch Records is doing some very cool stuff with their promotion of the extraordinary Brad Mehldau recording, Highway Rider. The website is engaging and features an innovative scrolling musical score and a fascinating story book (with streaming audio) that takes the listener/viewer through the programmatic trajectory of this unique project. Highway Rider is available on…

By Eric Jensen