Nonesuch knocks it out the park with Brad Mehldau’s ‘Highway Rider’

May 13, 2010 Off By Eric Jensen

Nonesuch Records is doing some very cool stuff with their promotion of the extraordinary Brad Mehldau recording, Highway Rider.

The website is engaging and features an innovative scrolling musical score and a fascinating story book (with streaming audio) that takes the listener/viewer through the programmatic trajectory of this unique project.

Highway Rider is available on CD for and for download in audiophile quality 320 kbps MP3 format (with bonus tracks). Nonesuch has created a compelling online campaign. The website alone is a real trip! I’ve been listening on Rhapsody and ordered the CD as well. One of the drags about downloads is losing the direct segues between tracks and of course, I want to hear this in highest audio quality available.

Kudos to Nonesuch for supporting such great music and creating an awesome promotional campaign.