Musicians Are Natural Entrepreneurs

Berkle article clip imageBerklee Today, the journal for alumni of Berklee College of Music, recently gave me the opportunity to explore the relationship between musical training and the skills of entrepreneurs. I interviewed several Berklee alumni who have gone on to create groundbreaking music technology companies serving independent artists.

Each of these companies provides tools that help musicians distribute music, raise funds and market themselves, but what struck me was the similarity between direct-to-fan and lean startup practices. Direct-to-fan platforms give artists a strong connection with their super-fans, providing valuable feedback and ongoing engagement. In particular, early-stage pre-release platforms like PledgeMusic show artists what their fans value and how they want to be engaged. By the time the funding cycle is complete the artist knows their customer and has had the opportunity to tweak their offerings. Each person I interviewed described their musical training as fundamental preparation for working in a startup environment.

You can read the full issue of Berklee Today here or download a pdf of the article. Please check out each of these inspiring entrepreneurs and their companies. You will be amazed!

NARM 2011 – Panel: Direct To Fan & Email Marketing

NARM 2011 Music Business Crash Course panel discussing Direct-To-Fan and Email Marketing. Panel moderated by Bill Wilson, NARM‘s VP of Biz Dev and Digital Strategy:

Phil Antoniades, President of Nimbit

Jason Fischer, Director of New Media, Epitath

Bob Moczydlowsky, VP of Product & Marketing at Topspin Media

Lou Plaia, co-founder of ReverbNation

Video link here. Embedded video below:

Mike King’s Direct-To-Fan Marketing Presentation, NARM 2011

This is a fantastic introduction to best practices for online, direct-to-fan marketing, presented by Berkleemusic instructor Mike King at NARM 2011. A must-see for musicians and anyone working to engage fans or develop a social media strategy for their business.

Video link: NARM video recap Embedded video below: