Take a look at this TED Talk by Jason Fried of 37signals. He argues that the traditional office structure is counterproductive to getting real work done. If you haven’t read it yet his book Rework is a must. You can read my conversation with Jason on entrepreneurship and the music business in a previous blog post. Another excellent read on productivity is The Way We’re Working Isn’t Working by Tony Schwartz of The Energy Project.
November 27th, 2010No Comments, Ideas, Strategy & Marketing, by Eric Jensen.
July 22nd, 20102 Comments, Music Industry, Strategy & Marketing, by Eric Jensen.
I recently interviewed Jason Fried, co-founder of technology company 37signals for Berklee Today magazine. The article draws parallels between starter companies and music careers. If you haven’t done so already check out 37signals’ great little business book, Rework. Thanks to Mark Small at Berklee Today for making this happen… You can read the full article here: Entrepreneurship and the New Music Industry
May 12th, 2010No Comments, Music Industry, Strategy & Marketing, by Eric Jensen.
If we learn anything from the Wall St. crisis it should be this: Sustainable businesses make a profit by creating and adding value to the world. Windfall “paper” transactions are unsustainable and eventually lead to financial disaster, and/or the degeneration of industry. Take a look at this heated debate between 37signals principal, David Heinemeier Hansson and Mahalo founder Jason Calaconis. The good stuff starts 47 minutes into the clip. Calaconis represents the classic tech approach to business: raise capital, build your model, and sell for a huge windfall…if you don’t go under first. Hansson tears his argument apart and advocates building sustainable businesses that generate real profits. He describes profit as: “A measure of success of the impact you are having on the world…” Jason Calaconis vs. David Heinemeier Hansson on This Week in Startups What does this have to do with music? Well… In the early days of the record industry the business was much smaller and broken into niches that served specific audiences. Music was served up in neighborhood clubs and record stores. Impresarios and label owners were hardcore fans who understood music and their audience. Sure, they wanted to make money, but they did it by making great records. In the sixties people got greedy and very quickly the business became about selling as many records as possible to the lowest common denominator. The huge sales generated by international hits underwrote the enormous losses created by bad business practices, greed, and stupidity. Large labels were more concerned with grooming an “overnight” show-biz sensation, than discovering and…