About

Eric Jensen con­sults and speaks pro­fes­sion­ally on busi­ness plan­ning, new busi­ness mod­els, mar­ket­ing, and the future of social com­mu­ni­ca­tion tech­nolo­gies. Eric is a music indus­try thought leader with over 25 years of cre­ative, tech­ni­cal, and busi­ness expe­ri­ence. His music has been heard on national tele­vi­sion pro­grams includ­ing: The Sopra­nos, NBC Sports, and 20/20. Eric built and man­aged a suc­cess­ful audio post-production and com­mer­cial music busi­ness in San Fran­cisco. He was a key stake­holder in the devel­op­ment of the first secure, online music store, The Liq­uid Music Net­work, and the first e-commerce music plat­form for inde­pen­dent artists, Liq­uid Direct. Eric holds a degree from Berklee Col­lege of Music where he stud­ied gui­tar, com­po­si­tion and impro­vi­sa­tion with teach­ers includ­ing Pat Metheny and John Scofield.

Recent pub­lished arti­cles include Entre­pre­neur­ship in the New Music Indus­try, an exten­sive inter­view with Jason Fried, founder of 37signals,  Decline, Yes; Demise, No, an in-depth analy­sis of the down­turn in recorded music sales and emerg­ing new busi­ness mod­els (April 2011, Berklee Today) and Fol­low the Money, an explo­ration of alter­na­tive music licens­ing streams and the oppor­tu­ni­ties cre­ated by dis­rup­tive tech­nolo­gies (Berklee Today, Win­ter 2012) . His recent con­sult­ing work has focused on design­ing social strat­egy frame­works and action plans for inde­pen­dent artists, non-profits, and small businesses.