chamber-music-america

As musi­cians we spend as much time as pos­si­ble work­ing with our craft but can strug­gle with the busi­ness side of our careers. I  think of busi­ness as the com­plete chain of events that brings the music out of our imag­i­na­tions into the world. Money is fuel, but is only one piece of the equa­tion. Bring­ing music to life requires the skills and atten­tion of many smart peo­ple; musi­cians, pre­sen­ters, man­agers, agents, mar­keters, labels, pub­lish­ers and fundrais­ers. Com­posers and per­form­ers are musi­cal CEOs, man­ag­ing each step and part­ner­ship along the way.

Orga­ni­za­tions like Cham­ber Music Amer­ica (CMA) are mak­ing a huge con­tri­bu­tion to clas­si­cal, jazz, and world music by pro­vid­ing grants and the busi­ness edu­ca­tion that musi­cians need. On Jan­u­ary 24, 2013, Jeanette Vuo­colo, Pro­gram Direc­tor for CMA Jazz led a well-attended work­shop at The Blue Whale jazz club in down­town Los Ange­les. Ms. Vuocolo’s pre­sen­ta­tion focused on the New Jazz Works: Com­mis­sion­ing and Ensem­ble grant appli­ca­tion process and fea­tured pan­elists, Ben­nie Maupin and Remy La Boeuf.

The New Jazz Works grant, which is made pos­si­ble by the Doris Duke Char­i­ta­ble Foun­da­tion, pro­vides fund­ing and music busi­ness guid­ance to pro­fes­sional US jazz ensem­bles of 2–10 musi­cians in three phases:

1.  CORE: Cre­ation and Performance

The cre­ation of a new work, the work’s world pre­miere, and one addi­tional per­for­mance. Both per­for­mances must take place within the United States. This phase must be com­pleted within eigh­teen months.

2. Con­tin­ued Life

The sec­ond phase sup­ports addi­tional con­certs, tour­ing, open rehearsals, mas­ter classes, clin­ics, school and com­mu­nity vis­its, res­i­den­cies, con­fer­ence show­cas­ing, pro­mo­tion, self-presenting and record­ing. Activ­i­ties can take place in the US or abroad.

3. Bet­ter Business

Phase three sup­ports the ensem­ble leader, fund­ing busi­ness related activ­i­ties; attend­ing con­fer­ences, meet­ing prospec­tive pre­sen­ters, tak­ing classes, and work­ing with men­tors and consultants.

Both musician-panelists described what they have learned. Besides the oppor­tu­nity to com­pose and per­form a new extended work, they found that the appli­ca­tion process itself was edu­ca­tional, help­ing them to artic­u­late their goals and musi­cal vision. Both Mr. Maupin and Mr. La Boeuf described the many new oppor­tu­ni­ties and busi­ness rela­tion­ships that have emerged from their involve­ment with CMA. The pro­gram also encour­ages musi­cians to give back to their com­mu­ni­ties, men­tor­ing oth­ers and shar­ing their expe­ri­ences in pan­els and conferences.

For more infor­ma­tion and appli­ca­tion mate­ri­als please visit: http://www.chamber-music.org/

On Jan­u­ary 15, 2013 I gave a pre­sen­ta­tion to alumni of The Royal Col­lege of Music in Stock­holm Swe­den. The topic was music careers in today’s econ­omy — musi­cal entre­pre­neur­ship and devel­op­ing mul­ti­ple income streams. Here are the slides fea­tur­ing case stud­ies of sev­eral entre­pre­neur­ial musi­cians and a basic overview of the prin­ci­ples music pub­lish­ing and licensing.

A list of business-related books ref­er­enced in my recent sem­i­nar at The Royal Col­lege of Music in Stock­holm, Sweden:

  • ReworkJason Fried and David Heine­meier Hansson

A list of cre­ativ­ity, problem-solving, skill-building and teaching/coaching resources. ref­er­enced in my recent sem­i­nar at The Royal Col­lege of Music in Stock­holm, Sweden:

  • SwitchChip Heath and Dan Heath

A list of music indus­try related books ref­er­enced in my recent sem­i­nar at The Royal Col­lege of Music — Stock­holm, Sweden:

Explaining The FIlibusterHere is a great car­toon from my friend Andy Luber­shane  explain­ing “The Fil­i­buster” and its unfor­tu­nate effects on the demo­c­ra­tic process.

http://www.cartoonomist.com/

A bucket under every drip…

Drops in a Bucket

Photo cour­tesy of Smabs Sputzer

I recently had the oppor­tu­nity to research and write a piece for Berklee Today mag­a­zine explor­ing lesser known rev­enue streams for com­posers and musicians.

In today’s music indus­try, tap­ping every rev­enue source is key, par­tic­u­larly for inde­pen­dent artists. Think­ing like an entre­pre­neur and get­ting ahead of the curve with new tech­nolo­gies can cre­ate excit­ing oppor­tu­ni­ties for dis­trib­ut­ing and pro­mot­ing music.

This piece starts with the basics of copy­right and the role of rights orga­ni­za­tions and jumps into library music and the poten­tial shifts that will be cre­ated with the adop­tion of HTML 5 as the new web standard.

I was was very for­tu­nate to receive input from artist Neara Rus­sell, music pub­lish­ing admin­is­tra­tor Patri­cia Blair, com­poser Joel Good­man, and the good folks at ASCAP and SoundEx­change. Spe­cial thanks as always to my edi­tor Mark Small at Berklee Today!

You can read the full arti­cle here:

Fol­low the Money

 

Today Nielsen  released graphs illus­trat­ing where con­sumers are get­ting trusted rec­om­men­da­tions. Their charts clearly illus­trate the impor­tance of peer rec­om­men­da­tions and clear com­mu­ni­ca­tion and inter­ac­tion from com­pany web sites. You can view the full post here.

Preferred consumer sourcesWhere are your cus­tomers get­ting infor­ma­tion about your prod­ucts and services?

What are their most trusted sources?

Are your com­mu­ni­ca­tions reach­ing your audience?

Is it easy for them to join the con­ver­sa­tion and spread the word about your company?

Today Nielsen released a potent info­graphic that visu­ally illus­trates cur­rent trends in social, local, and mobile media usage.

Nielsen Digital Consumer InfographicWho are you try­ing to reach with your communications?

How do they use dig­i­tal technology?

What do you want to tell them?

SM4NP LogoOn August 22nd, in con­junc­tion with my work with the Los Ange­les non­profit, Project Return Peer Sup­port Net­work, I had the good for­tune to par­tic­i­pate in the all-day Social Media for Non­prof­its con­fer­ence at UCLA. I have been to many music, tv/film, and tech con­fer­ences over the years and this was excep­tional on many levels.

The event was packed with great pre­sen­ta­tions, case stud­ies, tools, tips, and won­der­ful peo­ple com­mit­ted to using tech­nol­ogy for social good. Co-producer Dar­ian Rodriguez Hey­man did a mas­ter­ful job as MC, bridg­ing the non-stop pre­sen­ta­tions with help­ful, tar­geted sum­maries. His clos­ing remarks tied every­thing together and he seemed to have as much energy and focus at the end of the day as he did at 9 a.m.

Great Pre­sen­ta­tions

Pre­sen­ters included: J.D. Lasica, founder of Socialbrite, Evan Bai­lyn, Founder of First Page Sage and Good Media Com­pany, Holly Ross, Exec­u­tive Direc­tor of NTEN, Bryan Breck­en­ridge, Head of Non­profit Solu­tions, Linked In, Charles Porch, Con­sumer Mar­ket­ing, Face­book, Matt Mahan, VP of Social Impact, Causes, Brian Fujito, CEO Razoo, Dave Boyce, CEO Fundly, Joel Bartlett, Direc­tor of Mar­ket­ing, PETA, and a panel dis­cus­sion fea­tur­ing, Geoff Liv­ingston, Fil­ib­erto Gon­za­lez and Nedra Wein­re­ich. Each pre­sen­ta­tion was avail­able online within min­utes . You can find the day’s robust tweet stream but search­ing on hash­tag, #sm4np.

Take­aways: Big Ideas, Tar­geted Tools & Gran­u­lar Data

No social media event would be com­plete with­out con­tin­ual ref­er­ence to Big Ideas like “Engage­ment” and “Authen­tic­ity”. The social media world is rapidly matur­ing and each day these high con­cept terms are demon­strated con­cretely, with results that are mak­ing a huge pos­i­tive impact on the world.

Tools and oppor­tu­ni­ties mul­ti­ply at a dizzy­ing rate. I am con­tin­u­ally inspired and amazed by the evo­lu­tion of social media com­mu­ni­ca­tion tech­nolo­gies. Just a few of the things I will be dig­ging into include Netvibes RSS dash­board, Tech Soup (soft­ware and hard­ware for non­prof­its), and video slideshow sites, Ani­moto and Stu­pe­flix which make dig­i­tal sto­ry­telling sim­pler than ever.

Met­rics and data track­ing were dis­cussed at length, par­tic­u­larly in rela­tion to fundrais­ing. The impor­tance of track­ing met­rics can’t be over-emphasized. At one point Dar­ian Rodriguez Hey­man men­tioned a non­profit that saw an imme­di­ate 30% increase in dona­tions when they changed the color of their ‘Donate’ but­ton from grey to red! I am sure neu­ro­sci­en­tists can explain this phe­nom­ena, but the impor­tant thing is that robust data is avail­able to every­one. Exper­i­ment and find what works for your organization.

All said, this was an inspir­ing and edu­ca­tional day and I made many new friends. Pay atten­tion to Social Media for Non­prof­its and check them out when they hit your town.

Were you at Monday’s event? Was it help­ful for your organization?