Using Google Reader and Twitter Search to Listen
Since I began subscribing to RSS feeds, Google Reader has been my organizational tool of choice. I have also used Safari and Mail and follow some feeds with iGoogle, but as the volume of blogs began to grow I settled on Reader.
At first, I used it as a blog bucket but soon I needed to get organized and dug in a little deeper. The interface seemed a bit stark until I got under the hood and began to explore the ‘Manage Subscriptions’ option. Google Reader allows you to create multiple folders to organize your feeds. I follow a diverse range of blogs and Twitter searches so this has been really helpful. You can create folders on the Manage Subscriptions page or while viewing an individual blog summary. The ‘Feed Setting’ drop-down menu allows you to assign a specific blog to existing folders or add a new one. Reader Play provides a slideshow view of blog abstracts (by feed or folder) and allows you to easily ‘star’ favorite items.
Using Twitter Search feeds…
One powerful, free, online listening tool that is often overlooked is the advanced search page available at: search.twitter.com. With Twitter Search you can drill down and discover what people are talking about based on multiple keywords, location, date, etc. When you develop searches that are useful, subscribe to the RSS feeds with Google Reader just like a blog.
Why should I care?
Following and organizing blogs and online searches is a very powerful method for discovering new content, participating in online conversations, staying in touch with your customers and fans, researching your industry, and finding new sources to follow. The obvious thing to do is search on your company or industry keywords, but with a little experimentation you will soon discover a vast world of possibilities.
‘Old Radio’ photo courtesy of Garry Knight