Tag: We First

Book Review: We First – How Brands and Consumers Use Social Media to Build a Better World

July 24, 2011 0

In his new book, We First – How Brands and Consumers Use Social Media to Build a Better World, creative director and blogger Simon Mainwaring makes a compelling argument for the need to redefine capitalism, factoring the social and environmental footprint into how we evaluate and support corporations. Social communication technologies provide consumers with an…

By Eric Jensen