How Social Media Impacts Brand Marketing
October 21, 2011 OffToday Nielsen released graphs illustrating where consumers are getting trusted recommendations. Their charts clearly illustrate the importance of peer recommendations and clear communication and interaction from company web sites. You can view the full post here. Where are your customers getting information about your products and services? What are their most trusted sources? Are your…
Social Media for Nonprofits – UCLA
August 23, 2011 OffOn August 22nd, in conjunction with my work with the Los Angeles nonprofit, Project Return Peer Support Network, I had the good fortune to participate in the all-day Social Media for Nonprofits conference at UCLA. I have been to many music, tv/film, and tech conferences over the years and this was exceptional on many levels.…
Book Review: We First – How Brands and Consumers Use Social Media to Build a Better World
July 24, 2011 OffIn his new book, We First – How Brands and Consumers Use Social Media to Build a Better World, creative director and blogger Simon Mainwaring makes a compelling argument for the need to redefine capitalism, factoring the social and environmental footprint into how we evaluate and support corporations. Social communication technologies provide consumers with an…
Mike King’s Direct-To-Fan Marketing Presentation, NARM 2011
May 14, 2011 OffThis is a fantastic introduction to best practices for online, direct-to-fan marketing, presented by Berkleemusic instructor Mike King at NARM 2011. A must-see for musicians and anyone working to engage fans or develop a social media strategy for their business. Video link: NARM video recap Embedded video below:
More from Nancy Baym on Artist-Fan Relationships
May 9, 2011 OffIf you are interested in more of researcher Nancy Baym’s findings on the relationship between artists and fans download this pdf presentation. Good stuff!
Tips for Musicians: Creating Great Online Content
April 27, 2011 OffInteresting, valuable, content is the heart of communication with fans and followers. Using social media effectively requires planning and commitment. Here are a few tips to get you going: Develop an Integrated Strategy Be realistic about the time you can commit to online communication. Find the right partners to help you. Develop your approach from…
Effectively Integrating Social Communications Into Your Website
April 21, 2011 Off“Customers trust each other more than they trust brands.” – Jeremiah Owyang, Altimeter Group analyst – I just caught a highly informative webinar hosted by Jeremiah Owyang, industry analyst at Altimeter Group and the folks at janrain and Badgeville. It is a bit long so here are few takeaways… In a survey of 140 global-national…