Tag: Social Media

How Social Media Impacts Brand Marketing

October 21, 2011 Off

Today Nielsen  released graphs illustrating where consumers are getting trusted recommendations. Their charts clearly illustrate the importance of peer recommendations and clear communication and interaction from company web sites. You can view the full post here. Where are your customers getting information about your products and services? What are their most trusted sources? Are your…

By Eric Jensen

Book Review: We First – How Brands and Consumers Use Social Media to Build a Better World

July 24, 2011 Off

In his new book, We First – How Brands and Consumers Use Social Media to Build a Better World, creative director and blogger Simon Mainwaring makes a compelling argument for the need to redefine capitalism, factoring the social and environmental footprint into how we evaluate and support corporations. Social communication technologies provide consumers with an…

By Eric Jensen

Tips for Musicians: Creating Great Online Content

April 27, 2011 Off

Interesting, valuable, content is the heart of communication with fans and followers. Using social media effectively requires planning and commitment.  Here are a few tips to get you going: Develop an Integrated Strategy Be realistic about the time you can commit to online communication. Find the right partners to help you. Develop your approach from…

By Eric Jensen