Connecting with your most passionate fans…
May 6, 2011 OffThe companies that understand how to genuinely connect with their customers, online, and offline, are the ones that will emerge over the next twenty-four to thirty-six months, putting significant distance between themselves and their competition. – Gary Vaynerchuk, The Thank You Economy Companies should also remember to focus on their passionate customers – both passionate…
Book Review: The Network is Your Customer – 5 Strategies to Thrive in a Digital Age
May 3, 2011 OffBook Review: The Network is Your Customer – 5 Strategies to Thrive in a Digital Age by David L. Rogers (@David_Rogers ) When I first picked up this book by David Rogers, (a professor at Columbia Business School), I thought it was yet another introduction to social communication technologies for wary corporate managers. Boy, was…