A bucket under every drip…
I recently had the opportunity to research and write a piece for Berklee Today magazine exploring lesser known revenue streams for composers and musicians.
In today’s music industry, tapping every revenue source is key, particularly for independent artists. Thinking like an entrepreneur and getting ahead of the curve with new technologies can create exciting opportunities for distributing and promoting music.
This piece starts with the basics of copyright and the role of rights organizations and jumps into library music and the potential shifts that will be created with the adoption of HTML 5 as the new web standard.
I was was very fortunate to receive input from artist Neara Russell, music publishing administrator Patricia Blair, composer Joel Goodman, and the good folks at ASCAP and SoundExchange. Special thanks as always to my editor Mark Small at Berklee Today!
You can read the full article here:
On February 8, 2011 The California Copyright Conference hosted a panel discussing the current state and future possibilities of the Latin music market, organized and co-moderated by Eric Palmquest – Director, Disney Music Publishing and Marissa Lopez, Associate Director, Latin Writer/Publisher Relations at BMI.
The panel featured:
Richard Bull – President of The Sixth House, a management company with touring, label, licensing, publishing, and corporate marketing arms.
Tomas Cookman – CEO, Nacional Records & Cookman International, and founder of the Latin Alternative Music Conference.
Yvonne Drazan – Creative Director, peermusic
Nir Seroussi – VP, Marketing and A&R, Sony Music Latin
Kike Santander – Multi Grammy Award winning songwriter and producer, Chairman of the Latin Academy of Recording Arts and Sciences (LARAS) and CEO of Santander Records.
Marissa Lopez (whose career began as a Latin radio DJ) kicked off the festivities with a mix of regional and Latin music styles. Although the topic of the panel was the decline in Latin music sales, particularly in digital, the panelist were uniformly upbeat and excited about the wide open future for Latin music.
Richard Bull and Tomas Cookman have had strong successes with synch licensing and developing strategic partnerships with other companies both inside and outside of the music industry. The Sixth House’s partnership with peermusic has been particularly rewarding for both parties. A common theme was the need to exchange services and develop diverse partnerships. Each situation is unique in today’s marketplace. Cookman: “There is no right or wrong answer. If it works for you, it works for you.”
Panelists agreed on the need to control master recordings to simplify the process of clearing masters and publishing rights in one shot. Tomas Cookman described his strong relationships with music supervisors as being build on his ability to clear tracks for synch within a few hours.
Technology has created easy access to a global marketplace which raises the bar for music quality…the best music wins. Kike Santander passionately described how his commitment to music drove the decision to start a label at a time when others a running in the other direction.
Except for younger fans who follow edgier, alternative artists, the general Latin market has not been as quick to accept digital downloads. However, this market skews much higher on the use of mobile devices according to Richard Bull.
When asked how to encourage fans to engage in the digital download market, Nir Seroussi stated that the concept of music ownership is going away. Fans want music anytime, anywhere, and labels must think of themselves as service businesses. The future lies in building strong artist brands and alliances with a broad range of business partners.
A thought provoking post from the Rethink Music blog. The barriers to creating a global music licensing registry are substantial in and of themselves. As consumer behavior shifts away from ownership to an “anytime, anywhere” access model, accurate, streamlined licensing will be key to a great music experience for the public as well as solid monetization for creators.
What do you think?
- Russell Emanuel, CEO, Extreme Music
- Amanda Marks, EVP/GM, Universal Music Distribution
- Patrick Russo, Principal, The Salter Group
- Kari Kimmell, Recording Artist and Songwriter
- Victor Rodriguez, Music Director THQ, Inc.
The Internet has made music creation and distribution available to everyone, processes traditionally handled by record labels. The responsibility for managing marketing and music publishing now fall squarely on the artist. Because of the massive amount of material on the Internet it is very challenging to rise above the noise and distinguish yourself. While running a business is creative in it’s own way, thinking of oneself as a brand is very uncomfortable for many creatives. Jacob Detering has written a good blog post about this subject.
Another good read on this subject is Fans, Friends and Followers by Scott Kirsner. Scott interviews several artists working in a variety of mediums, who discuss the successes and challenges they have had as they figure out how to promote themselves and choose the right business partners.