The Internet has made music creation and distribution available to everyone, processes traditionally handled by record labels. The responsibility for managing marketing and music publishing now fall squarely on the artist. Because of the massive amount of material on the Internet it is very challenging to rise above the noise and distinguish yourself. While running a business is creative in it’s own way, thinking of oneself as a brand is very uncomfortable for many creatives. Jacob Detering has written a good blog post about this subject.
(Re)Defining Music as Business
Another good read on this subject is Fans, Friends and Followers by Scott Kirsner. Scott interviews several artists working in a variety of mediums, who discuss the successes and challenges they have had as they figure out how to promote themselves and choose the right business partners.
Stay tuned to this blog for tools, strategies and success stories…
Michael Masnick’s great presentation at NARM 2009 really lit a spark in me. While many of us want to hold onto or modify the old business models in this industry, everything has changed.
The supply of digital music far exceeds the demand, and most everything is available in one form or another for ‘free’. The devaluation of recorded music mandates the development of new, innovative business and collective licensing models.
As Tim Hurson states in his book, Think Better, reproductive thinking can only go so far. No amount of incremental improvement will ever turn an adding machine into a spreadsheet. Creative problem solving, the back and forth between out-of-the-box thinking and structured strategic planning, is the key to breaking free from old paradigms and dead ideas into new, productive territory. The urgent need for new ideas increases daily as the globe shrinks and technology continues to disrupt.