Tag: Music Business

Musicians Are Natural Entrepreneurs

June 17, 2013 Off

Berklee Today, the journal for alumni of Berklee College of Music, recently gave me the opportunity to explore the relationship between musical training and the skills of entrepreneurs. I interviewed several Berklee alumni who have gone on to create groundbreaking music technology companies serving independent artists. Derek Sivers – founder of CD Baby Panos Panay…

By Eric Jensen

The rare and valuable skills of musicians

June 15, 2013 Off

I recently had the opportunity to create a presentation for Daniel Indart’s Music Entrepreneurship students at the Cornel School of Contemporary Music at Shepherd University in Los Angeles. My presentation: Thinking Different(ly)…The Rare and Valuable Skills of Musicians discussed the importance of an entrepreneurial mindset in today’s music industry. While business and music are diametrically opposed activities, they…

By Eric Jensen

Following the Money – Alternative music revenue streams for musicians

February 8, 2012 Off

A bucket under every drip… I recently had the opportunity to research and write a piece for Berklee Today magazine exploring lesser known revenue streams for composers and musicians. In today’s music industry, tapping every revenue source is key, particularly for independent artists. Thinking like an entrepreneur and getting ahead of the curve with new technologies…

By Eric Jensen

Tips for Musicians: Creating Great Online Content

April 27, 2011 Off

Interesting, valuable, content is the heart of communication with fans and followers. Using social media effectively requires planning and commitment.  Here are a few tips to get you going: Develop an Integrated Strategy Be realistic about the time you can commit to online communication. Find the right partners to help you. Develop your approach from…

By Eric Jensen

Are music consumers stepping on us?

February 25, 2011 Off

From today’s Digital Music News: Are Music Consumers Stepping On Us? That was the question posed on Thursday by NPD analyst Russ Crupnick at Digital Music Forum East in Manhattan. “Consumers are flipping us the bird,” Crupnick declared while trotting through slide-after-slide of distressing data. Exhibit A? Crupnick listed a litany of concessions and pro-consumer…

By Eric Jensen