Tag: Marketing

How Social Media Impacts Brand Marketing

October 21, 2011 Off

Today Nielsen¬† released graphs illustrating where consumers are getting trusted recommendations. Their charts clearly illustrate the importance of peer recommendations and clear communication and interaction from company web sites. You can view the full post here. Where are your customers getting information about your products and services? What are their most trusted sources? Are your…

By Eric Jensen

What Is the Unmet Need?

June 11, 2011 Off

Companies are most successful when their products meet fundamental human needs. Focusing on the unmet need creates an environment for product design and communication that speaks directly to human beings. What I learned from wraparound… As a product manager I sensed this intuitively, but I really saw it in action when I worked on wraparound…

By Eric Jensen

Tips for Musicians: Creating Great Online Content

April 27, 2011 Off

Interesting, valuable, content is the heart of communication with fans and followers. Using social media effectively requires planning and commitment.¬† Here are a few tips to get you going: Develop an Integrated Strategy Be realistic about the time you can commit to online communication. Find the right partners to help you. Develop your approach from…

By Eric Jensen