RCM: Business books and resources
January 20, 2013 OffA list of business-related books referenced in my recent seminar at The Royal College of Music in Stockholm, Sweden: Rework – Jason Fried and David Heinemeier Hansson Business Model Generation – Alexander Osterwalder and Yves Pigneur Inspired: How to Create Products Customers Love – Marty Cagan Start With Why –Simon Sinek Linchpin – Seth Godin…
How Social Media Impacts Brand Marketing
October 21, 2011 OffToday Nielsen released graphs illustrating where consumers are getting trusted recommendations. Their charts clearly illustrate the importance of peer recommendations and clear communication and interaction from company web sites. You can view the full post here. Where are your customers getting information about your products and services? What are their most trusted sources? Are your…
Who Are the Most Valuable Digital Consumers?
October 21, 2011 OffToday Nielsen released a potent infographic that visually illustrates current trends in social, local, and mobile media usage. Who are you trying to reach with your communications? How do they use digital technology? What do you want to tell them?
Focus Your Content With Personas
June 21, 2011 OffBuyer Personas are used extensively by marketers and product managers to test and focus their product designs and customer communications. A persona is essentially an archetypal character who could become your fan or customer. More than just a demographic profile of your target audience, a persona is detailed and personalized, usually based on interviews with…
What Is the Unmet Need?
June 11, 2011 OffCompanies are most successful when their products meet fundamental human needs. Focusing on the unmet need creates an environment for product design and communication that speaks directly to human beings. What I learned from wraparound… As a product manager I sensed this intuitively, but I really saw it in action when I worked on wraparound…
Tips for Musicians: Creating Great Online Content
April 27, 2011 OffInteresting, valuable, content is the heart of communication with fans and followers. Using social media effectively requires planning and commitment. Here are a few tips to get you going: Develop an Integrated Strategy Be realistic about the time you can commit to online communication. Find the right partners to help you. Develop your approach from…