Mike King’s Direct-To-Fan Marketing Presentation, NARM 2011
May 14, 2011 OffThis is a fantastic introduction to best practices for online, direct-to-fan marketing, presented by Berkleemusic instructor Mike King at NARM 2011. A must-see for musicians and anyone working to engage fans or develop a social media strategy for their business. Video link: NARM video recap Embedded video below:
More from Nancy Baym on Artist-Fan Relationships
May 9, 2011 OffIf you are interested in more of researcher Nancy Baym’s findings on the relationship between artists and fans download this pdf presentation. Good stuff!
Beautiful and Strange
May 8, 2011 OffResearcher Nancy Baym has started an interesting blog collecting insights from around the web on the relationship between artists and audiences. There are also links to her interviews with musicians and other cool stuff. Check it out! Beautiful and Strange
A fresh look at Artist-to-Audience Communication
May 7, 2011 OffIn this video clip from the recent Rethink Music conference in Boston, KU’s Nancy Baym (see her new blog: Online Fandom) makes the point that artist – fan collaborations are creating economic transactions that aren’t generally factored into discussions about declining music revenues. There’s a lot of work that doesn’t have to get done anymore…
Connecting with your most passionate fans…
May 6, 2011 OffThe companies that understand how to genuinely connect with their customers, online, and offline, are the ones that will emerge over the next twenty-four to thirty-six months, putting significant distance between themselves and their competition. – Gary Vaynerchuk, The Thank You Economy Companies should also remember to focus on their passionate customers – both passionate…
Addressing the disruption of media release cycles
May 4, 2011 OffA huge challenge for media companies today is the disruption of the release cycle created by the Web. Records are routinely leaked before their official distribution date. The financial risk for film studios is even more devastating, as Eric Garland points out in an interview with CNET News. A carefully planned and staggered release schedule…