Focus Your Content With Personas
June 21, 2011 OffBuyer Personas are used extensively by marketers and product managers to test and focus their product designs and customer communications. A persona is essentially an archetypal character who could become your fan or customer. More than just a demographic profile of your target audience, a persona is detailed and personalized, usually based on interviews with…
A fresh look at Artist-to-Audience Communication
May 7, 2011 OffIn this video clip from the recent Rethink Music conference in Boston, KU’s Nancy Baym (see her new blog: Online Fandom) makes the point that artist – fan collaborations are creating economic transactions that aren’t generally factored into discussions about declining music revenues. There’s a lot of work that doesn’t have to get done anymore…
How do you use social technology to listen?
April 20, 2011 OffThe social web often seems like a huge cocktail party where everyone is shouting and no one is listening. We all want to be found, and followed, and heard. How can we make real connections that lead to offline friendships and business relationships? Listening with genuine interest is the key to engaging people. Like anything…
Building a personal music brand with blogs and RSS…
January 29, 2010 OffBlogging is an indispensable tool for building a personal brand online. RSS feeds provide a slick way to manage blogs and stay on top of your online community. Here are a few things musicians may find useful: If you are using a Mac, as many musicians are, you can add a folder to your Bookmark…