Using Google Reader and Twitter Search to Listen
June 20, 2011 OffSince I began subscribing to RSS feeds, Google Reader has been my organizational tool of choice. I have also used Safari and Mail and follow some feeds with iGoogle, but as the volume of blogs began to grow I settled on Reader. At first, I used it as a blog bucket but soon I needed…
Blogs and Facebook Pages: Creating an Online Magazine
June 19, 2011 OffWhen it comes to Social Media everyone is in the publishing business. Blogs and Facebook Pages are forums for community building. Occasional self-promotion is alright, but your followers will not keep coming back unless you provide fresh, valuable content that encourages conversation. Think like a magazine… With social communication tools you and your company can…
How do you use social technology to listen?
April 20, 2011 OffThe social web often seems like a huge cocktail party where everyone is shouting and no one is listening. We all want to be found, and followed, and heard. How can we make real connections that lead to offline friendships and business relationships? Listening with genuine interest is the key to engaging people. Like anything…