Addressing the disruption of media release cycles
May 4, 2011 OffA huge challenge for media companies today is the disruption of the release cycle created by the Web. Records are routinely leaked before their official distribution date. The financial risk for film studios is even more devastating, as Eric Garland points out in an interview with CNET News. A carefully planned and staggered release schedule…
Book Review: The Network is Your Customer – 5 Strategies to Thrive in a Digital Age
May 3, 2011 OffBook Review: The Network is Your Customer – 5 Strategies to Thrive in a Digital Age by David L. Rogers (@David_Rogers ) When I first picked up this book by David Rogers, (a professor at Columbia Business School), I thought it was yet another introduction to social communication technologies for wary corporate managers. Boy, was…
Tips for Musicians: Creating Great Online Content
April 27, 2011 OffInteresting, valuable, content is the heart of communication with fans and followers. Using social media effectively requires planning and commitment. Here are a few tips to get you going: Develop an Integrated Strategy Be realistic about the time you can commit to online communication. Find the right partners to help you. Develop your approach from…
midemblog integrates curated Twitter feeds
April 26, 2011 OffThe midemblog Livestream coverage of the Rethink Music conference in Boston this week is a good example of integrating curated Twitter feeds into a web page. The panels are being streamed live side-by-side with curated, real-time, Twitter comments fed by @replies and hashtags (#rethinkmusic, #rethink, #berklee, #midem). Check it out here & here. What do…
Effectively Integrating Social Communications Into Your Website
April 21, 2011 Off“Customers trust each other more than they trust brands.” – Jeremiah Owyang, Altimeter Group analyst – I just caught a highly informative webinar hosted by Jeremiah Owyang, industry analyst at Altimeter Group and the folks at janrain and Badgeville. It is a bit long so here are few takeaways… In a survey of 140 global-national…
How do you use social technology to listen?
April 20, 2011 OffThe social web often seems like a huge cocktail party where everyone is shouting and no one is listening. We all want to be found, and followed, and heard. How can we make real connections that lead to offline friendships and business relationships? Listening with genuine interest is the key to engaging people. Like anything…
Generosity is the Emotion, Content is the Currency
April 4, 2011 OffCreating Effective Social Media Engagement: Generosity is the Emotion, Content is the Currency Authentic, trusting relationships are fueled by generosity and empathy. While online networks can seem abstract compared to connections in the ‘real world’, the same principles hold true. Web 2.0 is a conversational environment, not a broadcast channel. This is still confusing for…
Danny Barnes Knows Why You’re Not Into Music Anymore…
April 3, 2011 OffI just had to repost this great essay by the wonderful musician Danny Barnes (who also happens to be an excellent writer).. I encourage you to check out the rest of his blog. Each entry is a gem! I Think I Know Why You Are Not Into Music Anymore
Quote Of The Day: from Clay Shirky’s ‘Cognitive Surplus’
March 30, 2011 Off“The dramatically reduced cost of public address, and the dramatically increased size of the population wired together, means that we can now turn massive aggregations of small contributions into things of lasting value.” -Clay Shirky, “Cognitive Surplus” p. 161
Just a few Wirechoir pix…
March 28, 2011 OffHere are a few shots from the Wirechoir recording sessions this month. Thanks to all the incredible musicians and especially Terry Carter for making it all happen! Look for the CD and DVD coming soon…