Blogs and Facebook Pages: Creating an Online Magazine

June 19, 2011 Off

When it comes to Social Media everyone is in the publishing business. Blogs and Facebook Pages are forums for community building. Occasional self-promotion is alright, but your followers will not keep coming back unless you provide fresh, valuable content that encourages conversation. Think like a magazine… With social communication tools you and your company can…

By Eric Jensen

What Is the Unmet Need?

June 11, 2011 Off

Companies are most successful when their products meet fundamental human needs. Focusing on the unmet need creates an environment for product design and communication that speaks directly to human beings. What I learned from wraparound… As a product manager I sensed this intuitively, but I really saw it in action when I worked on wraparound…

By Eric Jensen

NARM 2011 – Panel: Direct To Fan & Email Marketing

May 19, 2011 Off

NARM 2011 Music Business Crash Course panel discussing Direct-To-Fan and Email Marketing. Panel moderated by Bill Wilson, NARM‘s VP of Biz Dev and Digital Strategy: Phil Antoniades, President of Nimbit Jason Fischer, Director of New Media, Epitath Bob Moczydlowsky, VP of Product & Marketing at Topspin Media Lou Plaia, co-founder of ReverbNation Video link here.…

By Eric Jensen

NARM 2011 – Artist/Producer panel

May 16, 2011 Off

NARM/A2IM Music Business Crash Course, produced by Rich Bengloff Artist/Producer panel moderated by Ted Cohen with Artist Colin Hay (Compass Records, Men at Work), Producer Mike Clink (Aerosmith, Guns & Roses, Metallica, Sarah Kelly),  Garry West, co-founder of Compass Records, and DJ Nu-Mark of Jurrassic 5. This diverse panel discusses the current state of music…

By Eric Jensen