Beethoven’s Morning

August 15, 2014 0

“Beethoven rose at dawn and wasted little time getting down to work. His breakfast was coffee, which he prepared himself with great care – he determined that there should be sixty beans per cup, and he often counted them out one by one for a precise dose. Then he sat at his desk and worked…

By Eric Jensen

Musicians Are Natural Entrepreneurs

June 17, 2013 0

Berklee Today, the journal for alumni of Berklee College of Music, recently gave me the opportunity to explore the relationship between musical training and the skills of entrepreneurs. I interviewed several Berklee alumni who have gone on to create groundbreaking music technology companies serving independent artists. Derek Sivers – founder of CD Baby Panos Panay…

By Eric Jensen

The rare and valuable skills of musicians

June 15, 2013 0

I recently had the opportunity to create a presentation for Daniel Indart’s Music Entrepreneurship students at the Cornel School of Contemporary Music at Shepherd University in Los Angeles. My presentation: Thinking Different(ly)…The Rare and Valuable Skills of Musicians discussed the importance of an entrepreneurial mindset in today’s music industry. While business and music are diametrically opposed activities, they…

By Eric Jensen

Thinking Different(ly): Creative Music in the Digital Economy

January 20, 2013 0

On January 15, 2013 I gave a presentation to alumni of The Royal College of Music in Stockholm Sweden. The topic was music careers in today’s economy – musical entrepreneurship and developing multiple income streams. Here are the slides featuring case studies of several entrepreneurial musicians and a basic overview of the principles music publishing…

By Eric Jensen

RCM: Creativity, problem solving, and skill building resources

January 11, 2013 2

A list of creativity, problem-solving, skill-building and teaching/coaching resources. referenced in my recent seminar at The Royal College of Music in Stockholm, Sweden: Steal Like an Artist – Austin Kleon The War of Art – Stephen Pressfield Made To Stick – Chip Heath and Dan Heath Switch – Chip Heath and Dan Heath The Talent…

By Eric Jensen

Following the Money – Alternative music revenue streams for musicians

February 8, 2012 0

A bucket under every drip… I recently had the opportunity to research and write a piece for Berklee Today magazine exploring lesser known revenue streams for composers and musicians. In today’s music industry, tapping every revenue source is key, particularly for independent artists. Thinking like an entrepreneur and getting ahead of the curve with new technologies…

By Eric Jensen