On January 15, 2013 I gave a presentation to alumni of The Royal College of Music in Stockholm Sweden. The topic was music careers in today’s economy – musical entrepreneurship and developing multiple income streams. Here are the slides featuring case studies of several entrepreneurial musicians and a basic overview of the principles music publishing and licensing.
A list of business-related books referenced in my recent seminar at The Royal College of Music in Stockholm, Sweden:
- Rework – Jason Fried and David Heinemeier Hansson
- Business Model Generation – Alexander Osterwalder and Yves Pigneur
- Inspired: How to Create Products Customers Love – Marty Cagan
- Start With Why –Simon Sinek
- Linchpin – Seth Godin
- Tribes – Seth Godin
- Enchantment – Guy Kawasaki
- Mash Up! – How to Use Your Multiple Skills to Give You an Edge, Earn More Money, and Be Happier – Ian Sanders and Davis Sloly
- Getting Things Done: The Art of Stress-free Productivity – David Allen
- The Innovator’s Dilemma – Clayton M. Christensen
- The Innovator’s Solution – Clayton M. Christensen
- Seeing What’s Next – Clayton M. Christensen
A list of creativity, problem-solving, skill-building and teaching/coaching resources. referenced in my recent seminar at The Royal College of Music in Stockholm, Sweden:
- Steal Like an Artist – Austin Kleon
- The War of Art – Stephen Pressfield
- Made To Stick – Chip Heath and Dan Heath
- Switch – Chip Heath and Dan Heath
- The Talent Code – Daniel Coyle
- The Little Book of Talent – Daniel Coyle
- Practice Perfect – Doug Lemov
- The Power of Habit: Why We Do What We Do in Life and Business – Charles Duhigg
- Thinking Fast and Slow – Daniel Kahneman
A list of music industry related books referenced in my recent seminar at The Royal College of Music – Stockholm, Sweden:
- All You Need to Know About the Music Business (8th edition) – Donald S. Passman
- The Plain and Simple Guide to Music Publishing (2nd Edition) – Randall S. Wixen
- Music, Money and Success (7th edition) – Jeffrey and Todd Brabec
- Appetite for Self-Destruction – Steve Knopper
- Making Music Make Money – Eric Beall
- Anything You Want – Derek Sivers
- How Music Works – David Byrne
- Beyond Talent: Creating a Successful Career in Music – Angela Beeching
A bucket under every drip…
I recently had the opportunity to research and write a piece for Berklee Today magazine exploring lesser known revenue streams for composers and musicians.
In today’s music industry, tapping every revenue source is key, particularly for independent artists. Thinking like an entrepreneur and getting ahead of the curve with new technologies can create exciting opportunities for distributing and promoting music.
This piece starts with the basics of copyright and the role of rights organizations and jumps into library music and the potential shifts that will be created with the adoption of HTML 5 as the new web standard.
I was was very fortunate to receive input from artist Neara Russell, music publishing administrator Patricia Blair, composer Joel Goodman, and the good folks at ASCAP and SoundExchange. Special thanks as always to my editor Mark Small at Berklee Today!
You can read the full article here:
Today Nielsen released graphs illustrating where consumers are getting trusted recommendations. Their charts clearly illustrate the importance of peer recommendations and clear communication and interaction from company web sites. You can view the full post here.
What are their most trusted sources?
Are your communications reaching your audience?
Is it easy for them to join the conversation and spread the word about your company?
Today Nielsen released a potent infographic that visually illustrates current trends in social, local, and mobile media usage.
How do they use digital technology?
What do you want to tell them?
On August 22nd, in conjunction with my work with the Los Angeles nonprofit, Project Return Peer Support Network, I had the good fortune to participate in the all-day Social Media for Nonprofits conference at UCLA. I have been to many music, tv/film, and tech conferences over the years and this was exceptional on many levels.
The event was packed with great presentations, case studies, tools, tips, and wonderful people committed to using technology for social good. Co-producer Darian Rodriguez Heyman did a masterful job as MC, bridging the non-stop presentations with helpful, targeted summaries. His closing remarks tied everything together and he seemed to have as much energy and focus at the end of the day as he did at 9 a.m.
Presenters included: J.D. Lasica, founder of Socialbrite, Evan Bailyn, Founder of First Page Sage and Good Media Company, Holly Ross, Executive Director of NTEN, Bryan Breckenridge, Head of Nonprofit Solutions, Linked In, Charles Porch, Consumer Marketing, Facebook, Matt Mahan, VP of Social Impact, Causes, Brian Fujito, CEO Razoo, Dave Boyce, CEO Fundly, Joel Bartlett, Director of Marketing, PETA, and a panel discussion featuring, Geoff Livingston, Filiberto Gonzalez and Nedra Weinreich. Each presentation was available online within minutes . You can find the day’s robust tweet stream but searching on hashtag, #sm4np.
Takeaways: Big Ideas, Targeted Tools & Granular Data
No social media event would be complete without continual reference to Big Ideas like “Engagement” and “Authenticity”. The social media world is rapidly maturing and each day these high concept terms are demonstrated concretely, with results that are making a huge positive impact on the world.
Tools and opportunities multiply at a dizzying rate. I am continually inspired and amazed by the evolution of social media communication technologies. Just a few of the things I will be digging into include Netvibes RSS dashboard, Tech Soup (software and hardware for nonprofits), and video slideshow sites, Animoto and Stupeflix which make digital storytelling simpler than ever.
Metrics and data tracking were discussed at length, particularly in relation to fundraising. The importance of tracking metrics can’t be over-emphasized. At one point Darian Rodriguez Heyman mentioned a nonprofit that saw an immediate 30% increase in donations when they changed the color of their ‘Donate’ button from grey to red! I am sure neuroscientists can explain this phenomena, but the important thing is that robust data is available to everyone. Experiment and find what works for your organization.
All said, this was an inspiring and educational day and I made many new friends. Pay attention to Social Media for Nonprofits and check them out when they hit your town.
Were you at Monday’s event? Was it helpful for your organization?
In his new book, We First – How Brands and Consumers Use Social Media to Build a Better World, creative director and blogger Simon Mainwaring makes a compelling argument for the need to redefine capitalism, factoring the social and environmental footprint into how we evaluate and support corporations. Social communication technologies provide consumers with an increasing array of tools fostering transparency and intentional, purpose-driven consumption.
At first I thought Mainwaring was preaching to the choir, but as I continued to read this thorough and well documented manifesto I became more and more excited. There are many innovative examples and practical ideas here that can be applied by corporations, consumers, government agencies and non-profits to foster sustainable business practices and create a better world.