Michael Masnick’s great presentation at NARM 2009 really lit a spark in me. While many of us want to hold onto or modify the old business models in this industry, everything has changed.
The supply of digital music far exceeds the demand, and most everything is available in one form or another for ‘free’. The devaluation of recorded music mandates the development of new, innovative business and collective licensing models.
As Tim Hurson states in his book, Think Better, reproductive thinking can only go so far. No amount of incremental improvement will ever turn an adding machine into a spreadsheet. Creative problem solving, the back and forth between out-of-the-box thinking and structured strategic planning, is the key to breaking free from old paradigms and dead ideas into new, productive territory. The urgent need for new ideas increases daily as the globe shrinks and technology continues to disrupt.