Social Media Marketing: Is This Really a Conversation?
November 4, 2010 OffSocial media is hyped as a powerful tool for ‘connecting’ with your audience. While the technology creates this potential, my experience has been that most social media usage is essentially one-way, direct mail. There are many people I have relationships with in the ‘real’ world whose communications with me via Facebook, email, Twitter, etc. are…
Recommended reading…
October 30, 2010 OffCheck back often to catch the ongoing updates on my favorite books… Skill-Building and Performance Outliers – The Story of Success Malcolm Gladwell – New York: Little Brown, and Company, 2008 Malcolm Gladwell explodes the myth that excellence is the result of some mysterious, innate talent. By examining research and the lives of a variety…