Connecting with your most passionate fans…
May 6, 2011 OffThe companies that understand how to genuinely connect with their customers, online, and offline, are the ones that will emerge over the next twenty-four to thirty-six months, putting significant distance between themselves and their competition. – Gary Vaynerchuk, The Thank You Economy Companies should also remember to focus on their passionate customers – both passionate…
Book Review: The Network is Your Customer – 5 Strategies to Thrive in a Digital Age
May 3, 2011 OffBook Review: The Network is Your Customer – 5 Strategies to Thrive in a Digital Age by David L. Rogers (@David_Rogers ) When I first picked up this book by David Rogers, (a professor at Columbia Business School), I thought it was yet another introduction to social communication technologies for wary corporate managers. Boy, was…
Tips for Musicians: Creating Great Online Content
April 27, 2011 OffInteresting, valuable, content is the heart of communication with fans and followers. Using social media effectively requires planning and commitment. Here are a few tips to get you going: Develop an Integrated Strategy Be realistic about the time you can commit to online communication. Find the right partners to help you. Develop your approach from…
Effectively Integrating Social Communications Into Your Website
April 21, 2011 Off“Customers trust each other more than they trust brands.” – Jeremiah Owyang, Altimeter Group analyst – I just caught a highly informative webinar hosted by Jeremiah Owyang, industry analyst at Altimeter Group and the folks at janrain and Badgeville. It is a bit long so here are few takeaways… In a survey of 140 global-national…
How do you use social technology to listen?
April 20, 2011 OffThe social web often seems like a huge cocktail party where everyone is shouting and no one is listening. We all want to be found, and followed, and heard. How can we make real connections that lead to offline friendships and business relationships? Listening with genuine interest is the key to engaging people. Like anything…
Generosity is the Emotion, Content is the Currency
April 4, 2011 OffCreating Effective Social Media Engagement: Generosity is the Emotion, Content is the Currency Authentic, trusting relationships are fueled by generosity and empathy. While online networks can seem abstract compared to connections in the ‘real world’, the same principles hold true. Web 2.0 is a conversational environment, not a broadcast channel. This is still confusing for…
Danny Barnes Knows Why You’re Not Into Music Anymore…
April 3, 2011 OffI just had to repost this great essay by the wonderful musician Danny Barnes (who also happens to be an excellent writer).. I encourage you to check out the rest of his blog. Each entry is a gem! I Think I Know Why You Are Not Into Music Anymore
Web 2.0 and The Thank You Economy
March 24, 2011 OffI had the opportunity to hear Gary Vaynerchuk yesterday, at a Drucker Business Forum event. Vaynerchuck is a social media expert, entrepreneur, and bestselling author of Crush It! – Why Now Is The Time To Cash In On Your Passion, and The Thank You Economy. He is a regular speaker at events such as the…
C-SCAPE: Curation, Consumers, Convergence, Content
December 17, 2010 Off“”How do you get people who can talk about anything to talk about you? The answer is to offer them something new and interesting to say – to chat about, blog about, tweet about, and spread the word about in all media, new and old and in between.”– Larry Kramer, C-SCAPE Veteran media executive Larry…
William Ury: The walk from "no" to "yes" | Video on TED.com
November 30, 2010 OffVery interesting TED Talk by William Ury author of Getting To Yes. He discusses the role of community, the ‘third side’, in reaching consensus. William Ury: The walk from “no” to “yes” | Video on TED.com