Category: Communication

Posts related to communication and engagement.

Tips for Musicians: Creating Great Online Content

April 27, 2011 1

Interesting, valuable, content is the heart of communication with fans and followers. Using social media effectively requires planning and commitment.  Here are a few tips to get you going: Develop an Integrated Strategy Be realistic about the time you can commit to online communication. Find the right partners to help you. Develop your approach from…

By Eric Jensen

Generosity is the Emotion, Content is the Currency

April 4, 2011 1

Creating Effective Social Media Engagement: Generosity is the Emotion, Content is the Currency Authentic, trusting relationships are fueled by generosity and empathy. While online networks can seem abstract compared to connections in the ‘real world’, the same principles hold true. Web 2.0 is a conversational environment, not a broadcast channel. This is still confusing for…

By Eric Jensen

Recommended reading…

October 30, 2010 0

Check back often to catch the ongoing updates on my favorite books… Skill-Building and Performance Outliers – The Story of Success Malcolm Gladwell – New York: Little Brown, and Company, 2008 Malcolm Gladwell explodes the myth that excellence is the result of some mysterious, innate talent. By examining research and the lives of a variety…

By Eric Jensen