Category: Communication

Posts related to communication and engagement.

Connecting with your most passionate fans…

May 6, 2011 0

The companies that understand how to genuinely connect with their customers, online, and offline, are the ones that will emerge over the next twenty-four to thirty-six months, putting significant distance between themselves and their competition. – Gary Vaynerchuk, The Thank You Economy Companies should also remember to focus on their passionate customers – both passionate…

By Eric Jensen

Book Review: The Network is Your Customer – 5 Strategies to Thrive in a Digital Age

May 3, 2011 2

Book Review: The Network is Your Customer – 5 Strategies to Thrive in a Digital Age by David L. Rogers (@David_Rogers ) When I first picked up this book by David Rogers, (a professor at Columbia Business School), I thought it was yet another introduction to social communication technologies for wary corporate managers. Boy, was…

By Eric Jensen

Tips for Musicians: Creating Great Online Content

April 27, 2011 1

Interesting, valuable, content is the heart of communication with fans and followers. Using social media effectively requires planning and commitment.  Here are a few tips to get you going: Develop an Integrated Strategy Be realistic about the time you can commit to online communication. Find the right partners to help you. Develop your approach from…

By Eric Jensen

Generosity is the Emotion, Content is the Currency

April 4, 2011 1

Creating Effective Social Media Engagement: Generosity is the Emotion, Content is the Currency Authentic, trusting relationships are fueled by generosity and empathy. While online networks can seem abstract compared to connections in the ‘real world’, the same principles hold true. Web 2.0 is a conversational environment, not a broadcast channel. This is still confusing for…

By Eric Jensen