Category: Communication

Posts related to communication and engagement.

Blogs and Facebook Pages: Creating an Online Magazine

June 19, 2011 Off

When it comes to Social Media everyone is in the publishing business. Blogs and Facebook Pages are forums for community building. Occasional self-promotion is alright, but your followers will not keep coming back unless you provide fresh, valuable content that encourages conversation. Think like a magazine… With social communication tools you and your company can…

By Eric Jensen

What Is the Unmet Need?

June 11, 2011 Off

Companies are most successful when their products meet fundamental human needs. Focusing on the unmet need creates an environment for product design and communication that speaks directly to human beings. What I learned from wraparound… As a product manager I sensed this intuitively, but I really saw it in action when I worked on wraparound…

By Eric Jensen

Understanding & Managing Social Media – Part 1

May 13, 2011 Off

Getting Started The rise of the social web has caused profound shifts in the way we consume and share information. Media industries like publishing and music, have experienced devastating disruption. Even if your business has avoided this first shockwave, the relationship between you and your customers has changed forever. If you are not using social…

By Eric Jensen