NARM 2011 – Panel: Outsourcing for Knowledge and Profits
May 16, 2011 OffOutsourcing panel from NARM/A2IM Music Business Crash Course produced by Rich Bengloff. Panelists: David Macias (Thirty Tigers), Sibley Verback (StreamJam/Electric Sheep Company), Rob Weitzner (Consolidated Independent), Alicia Yafee (The Spellbound Group), and moderator Adam Rabinovitz (IODA)
NARM 2011 – Artist/Producer panel
May 16, 2011 OffNARM/A2IM Music Business Crash Course, produced by Rich Bengloff Artist/Producer panel moderated by Ted Cohen with Artist Colin Hay (Compass Records, Men at Work), Producer Mike Clink (Aerosmith, Guns & Roses, Metallica, Sarah Kelly), Garry West, co-founder of Compass Records, and DJ Nu-Mark of Jurrassic 5. This diverse panel discusses the current state of music…
Mike King’s Direct-To-Fan Marketing Presentation, NARM 2011
May 14, 2011 OffThis is a fantastic introduction to best practices for online, direct-to-fan marketing, presented by Berkleemusic instructor Mike King at NARM 2011. A must-see for musicians and anyone working to engage fans or develop a social media strategy for their business. Video link: NARM video recap Embedded video below:
Understanding & Managing Social Media – Part 1
May 13, 2011 OffGetting Started The rise of the social web has caused profound shifts in the way we consume and share information. Media industries like publishing and music, have experienced devastating disruption. Even if your business has avoided this first shockwave, the relationship between you and your customers has changed forever. If you are not using social…
Thought Squad – A company that really cares
May 6, 2011 OffThought Squad, a small LA graphic design firm, is a great example of a company that cares for their fans and is truly passionate about what they do. When you meet with them the creativity and energy explodes around you; books, logos, websites, music. If you are a customer you feel cared for. They genuinely…
Connecting with your most passionate fans…
May 6, 2011 OffThe companies that understand how to genuinely connect with their customers, online, and offline, are the ones that will emerge over the next twenty-four to thirty-six months, putting significant distance between themselves and their competition. – Gary Vaynerchuk, The Thank You Economy Companies should also remember to focus on their passionate customers – both passionate…
Addressing the disruption of media release cycles
May 4, 2011 OffA huge challenge for media companies today is the disruption of the release cycle created by the Web. Records are routinely leaked before their official distribution date. The financial risk for film studios is even more devastating, as Eric Garland points out in an interview with CNET News. A carefully planned and staggered release schedule…
Book Review: The Network is Your Customer – 5 Strategies to Thrive in a Digital Age
May 3, 2011 OffBook Review: The Network is Your Customer – 5 Strategies to Thrive in a Digital Age by David L. Rogers (@David_Rogers ) When I first picked up this book by David Rogers, (a professor at Columbia Business School), I thought it was yet another introduction to social communication technologies for wary corporate managers. Boy, was…
Tips for Musicians: Creating Great Online Content
April 27, 2011 OffInteresting, valuable, content is the heart of communication with fans and followers. Using social media effectively requires planning and commitment. Here are a few tips to get you going: Develop an Integrated Strategy Be realistic about the time you can commit to online communication. Find the right partners to help you. Develop your approach from…
Effectively Integrating Social Communications Into Your Website
April 21, 2011 Off“Customers trust each other more than they trust brands.” – Jeremiah Owyang, Altimeter Group analyst – I just caught a highly informative webinar hosted by Jeremiah Owyang, industry analyst at Altimeter Group and the folks at janrain and Badgeville. It is a bit long so here are few takeaways… In a survey of 140 global-national…