Who Are the Most Valuable Digital Consumers?
October 21, 2011 OffToday Nielsen released a potent infographic that visually illustrates current trends in social, local, and mobile media usage. Who are you trying to reach with your communications? How do they use digital technology? What do you want to tell them?
Social Media for Nonprofits – UCLA
August 23, 2011 OffOn August 22nd, in conjunction with my work with the Los Angeles nonprofit, Project Return Peer Support Network, I had the good fortune to participate in the all-day Social Media for Nonprofits conference at UCLA. I have been to many music, tv/film, and tech conferences over the years and this was exceptional on many levels.…
Book Review: We First – How Brands and Consumers Use Social Media to Build a Better World
July 24, 2011 OffIn his new book, We First – How Brands and Consumers Use Social Media to Build a Better World, creative director and blogger Simon Mainwaring makes a compelling argument for the need to redefine capitalism, factoring the social and environmental footprint into how we evaluate and support corporations. Social communication technologies provide consumers with an…
Focus Your Content With Personas
June 21, 2011 OffBuyer Personas are used extensively by marketers and product managers to test and focus their product designs and customer communications. A persona is essentially an archetypal character who could become your fan or customer. More than just a demographic profile of your target audience, a persona is detailed and personalized, usually based on interviews with…
Using Google Reader and Twitter Search to Listen
June 20, 2011 OffSince I began subscribing to RSS feeds, Google Reader has been my organizational tool of choice. I have also used Safari and Mail and follow some feeds with iGoogle, but as the volume of blogs began to grow I settled on Reader. At first, I used it as a blog bucket but soon I needed…
Blogs and Facebook Pages: Creating an Online Magazine
June 19, 2011 OffWhen it comes to Social Media everyone is in the publishing business. Blogs and Facebook Pages are forums for community building. Occasional self-promotion is alright, but your followers will not keep coming back unless you provide fresh, valuable content that encourages conversation. Think like a magazine… With social communication tools you and your company can…
What Is the Unmet Need?
June 11, 2011 OffCompanies are most successful when their products meet fundamental human needs. Focusing on the unmet need creates an environment for product design and communication that speaks directly to human beings. What I learned from wraparound… As a product manager I sensed this intuitively, but I really saw it in action when I worked on wraparound…
NARM 2011 Panel: The New World of Artist Management
May 21, 2011 OffPanel hosted by Tamara Conniff – TheComet.com Panelists: Ariel Wada, CommerceSocial Eric Garland, BigChampagne Media Measurement Bryan Calhoun, SoundExchange Jordan Glazier, Eventful Michael Closter, Reach Global Music Publishing Tracy McKnight, Lionsgate Film Music Division Video link Embedded video:
Social Norms & Market Norms
May 20, 2011 OffAs behavioral economist Dan Ariely notes in his book, Predictably Irrational, we live simultaneously in two worlds; one ruled by social norms, and the other determined by market norms. If you hire a professional designer to develop a website for you, they expect to be paid in cash. If they invite you to Thanksgiving dinner,…
NARM 2011 – Panel: Direct To Fan & Email Marketing
May 19, 2011 OffNARM 2011 Music Business Crash Course panel discussing Direct-To-Fan and Email Marketing. Panel moderated by Bill Wilson, NARM‘s VP of Biz Dev and Digital Strategy: Phil Antoniades, President of Nimbit Jason Fischer, Director of New Media, Epitath Bob Moczydlowsky, VP of Product & Marketing at Topspin Media Lou Plaia, co-founder of ReverbNation Video link here.…