Understanding & Managing Social Media – Part 1
May 13, 2011 OffGetting Started The rise of the social web has caused profound shifts in the way we consume and share information. Media industries like publishing and music, have experienced devastating disruption. Even if your business has avoided this first shockwave, the relationship between you and your customers has changed forever. If you are not using social…
Connecting with your most passionate fans…
May 6, 2011 OffThe companies that understand how to genuinely connect with their customers, online, and offline, are the ones that will emerge over the next twenty-four to thirty-six months, putting significant distance between themselves and their competition. – Gary Vaynerchuk, The Thank You Economy Companies should also remember to focus on their passionate customers – both passionate…
Book Review: The Network is Your Customer – 5 Strategies to Thrive in a Digital Age
May 3, 2011 OffBook Review: The Network is Your Customer – 5 Strategies to Thrive in a Digital Age by David L. Rogers (@David_Rogers ) When I first picked up this book by David Rogers, (a professor at Columbia Business School), I thought it was yet another introduction to social communication technologies for wary corporate managers. Boy, was…
Quote Of The Day: from Clay Shirky’s ‘Cognitive Surplus’
March 30, 2011 Off“The dramatically reduced cost of public address, and the dramatically increased size of the population wired together, means that we can now turn massive aggregations of small contributions into things of lasting value.” -Clay Shirky, “Cognitive Surplus” p. 161
Web 2.0 and The Thank You Economy
March 24, 2011 OffI had the opportunity to hear Gary Vaynerchuk yesterday, at a Drucker Business Forum event. Vaynerchuck is a social media expert, entrepreneur, and bestselling author of Crush It! – Why Now Is The Time To Cash In On Your Passion, and The Thank You Economy. He is a regular speaker at events such as the…
C-SCAPE: Curation, Consumers, Convergence, Content
December 17, 2010 Off“”How do you get people who can talk about anything to talk about you? The answer is to offer them something new and interesting to say – to chat about, blog about, tweet about, and spread the word about in all media, new and old and in between.”– Larry Kramer, C-SCAPE Veteran media executive Larry…
Recommended reading…
October 30, 2010 OffCheck back often to catch the ongoing updates on my favorite books… Skill-Building and Performance Outliers – The Story of Success Malcolm Gladwell – New York: Little Brown, and Company, 2008 Malcolm Gladwell explodes the myth that excellence is the result of some mysterious, innate talent. By examining research and the lives of a variety…
Can Positive Deviance identify successful outliers in the music industry?
August 6, 2010 OffPositive Deviance (PD) is an approach to problem-solving that has proven to be highly effective at facilitating systemic social change in situations that appear hopeless or intractable. The basic idea is simple: focus on the successful exceptions, not the failing norm. In their fascinating book, The Power of Positive Deviance – How Unlikely Innovators Solve the…
Using the "IKEA Effect" to connect with your audience
June 17, 2010 OffIn his new book, The Upside of Irrationality – The Unexpected Benefits of Defying Logic at Work and at Home, behavioral economist Dan Ariely describes the psychological effects of ownership and creation, what he calls “The IKEA Effect”. In a nutshell, we tend to overvalue what we create or work on. This phenomenon is well documented and…
Why Do You Do It? – Pt. 2
May 29, 2010 OffMost record labels were started by people who loved a particular type of music and wanted to share their passion. They liked to make money, but most were driven by a real love for music. Labels had unique identities – Atlantic, Delmark, Blue Note, Reprise, Prestige, Columbia, Nonesuch, Verve, Folkways, Deutsche Grammophon… As I discovered…