10 years ago with the introduction of audio compression technologies such as MP3 & AAC, it became possible to shrink digital audio file sizes and enable distribution across the Internet. While there was a distinct loss in audio quality (file sizes were typically one tenth of the original), the average music fan didn’t seem to mind and convenience ruled.
At the same time, sample and bit rates for digital audio recording were expanding as hard drive prices dropped, giving engineers and musicians the ability to work with higher quality digital audio. Since the early days of digital there has been ongoing debate in the professional audio world about the loss of ‘warmth’ inherent in analog recording technologies. Higher digital bit and sample rates make it possible for engineers to approach the sonic ideal, bridging both worlds.
As hardware storage continues to shrink and broadband speeds increase, music providers have increased file sizes, enhancing audio quality for portable and computer devices. Bringing back high quality audio to consumers can create scarcity in the marketplace, which music creators sorely need. A bootlegged MP3 can’t compete with an audiophile, metadata rich, listening experience.
The question is: “Will consumers support higher quality audio?” Engineer, producer, and musician Cookie Marenco, founder of Downloads NOW! says 96kHz downloads (super high quality) are outselling 44.1kHz downloads (CD quality) by 10 to 1 at her artist’s download stores. Last Sunday’s New York Times article, In Mobile Age, Sound Quality Steps Back examines this issue.
What do you think?
Has the appreciation of nuance and dynamics been lost to the generation that grew up on iPods, and what does the future hold?