Written by As behavioral economist Dan Ariely notes in his book, Predictably Irrational, we live simultaneously in two worlds; one ruled by social norms, and the other determined by market norms. If you hire a professional designer to develop a website for you, they expect to be paid in cash. If they invite you to Thanksgiving dinner, […]
READ MORE »Posts tagged Social Networking
Book Review: The Network is Your Customer — 5 Strategies to Thrive in a Digital Age
Book Review: The Network is Your Customer — 5 Strategies to Thrive in a Digital Age by David L. Rogers (@David_Rogers ) When I first picked up this book by David Rogers, (a professor at Columbia Business School), I thought it was yet another introduction to social communication technologies for wary corporate managers. Boy, was […]
READ MORE »Quote Of The Day: from Clay Shirky’s ‘Cognitive Surplus’
“The dramatically reduced cost of public address, and the dramatically increased size of the population wired together, means that we can now turn massive aggregations of small contributions into things of lasting value.” –Clay Shirky, “Cognitive Surplus” p. 161
READ MORE »Social Media Marketing: Is This Really a Conversation?
Social media is hyped as a powerful tool for ‘connecting’ with your audience. While the technology creates this potential, my experience has been that most social media usage is essentially one-way, direct mail. There are many people I have relationships with in the ‘real’ world whose communications with me via Facebook, email, Twitter, etc. are […]
READ MORE »Dave Holland..a true jazz legend..check out his new website!
Dave Holland, the master jazz bass player, composer, and band leader has a new website: http://www.daveholland.com/ Check it out. Take a look around. There is some great stuff here. Extra kudos to Dave for kickin’ it on the web and really digging into the power of social networking…
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