Today Nielsen released graphs illustrating where consumers are getting trusted recommendations. Their charts clearly illustrate the importance of peer recommendations and clear communication and interaction from company web sites. You can view the full post here. Where are your customers getting information about your products and services? What are their most trusted sources? Are your communications reaching your audience? Is it easy for them to join the conversation and spread the word about your company?
October 21st, 2011No Comments, Communication, Music Industry, Social Media, Strategy & Marketing, by Eric Jensen.
August 23rd, 2011No Comments, Communication, Social Media, Strategy & Marketing, by Eric Jensen.
On August 22nd, in conjunction with my work with the Los Angeles nonprofit, Project Return Peer Support Network, I had the good fortune to participate in the all-day Social Media for Nonprofits conference at UCLA. I have been to many music, tv/film, and tech conferences over the years and this was exceptional on many levels. The event was packed with great presentations, case studies, tools, tips, and wonderful people committed to using technology for social good. Co-producer Darian Rodriguez Heyman did a masterful job as MC, bridging the non-stop presentations with helpful, targeted summaries. His closing remarks tied everything together and he seemed to have as much energy and focus at the end of the day as he did at 9 a.m. Great Presentations Presenters included: J.D. Lasica, founder of Socialbrite, Evan Bailyn, Founder of First Page Sage and Good Media Company, Holly Ross, Executive Director of NTEN, Bryan Breckenridge, Head of Nonprofit Solutions, Linked In, Charles Porch, Consumer Marketing, Facebook, Matt Mahan, VP of Social Impact, Causes, Brian Fujito, CEO Razoo, Dave Boyce, CEO Fundly, Joel Bartlett, Director of Marketing, PETA, and a panel discussion featuring, Geoff Livingston, Filiberto Gonzalez and Nedra Weinreich. Each presentation was available online within minutes . You can find the day’s robust tweet stream but searching on hashtag, #sm4np. Takeaways: Big Ideas, Targeted Tools & Granular Data No social media event would be complete without continual reference to Big Ideas like “Engagement” and “Authenticity”. The social media world is rapidly maturing and each day these high concept terms are demonstrated concretely,…
July 24th, 2011No Comments, Books, Ideas, Social Media, Strategy & Marketing, by Eric Jensen.
In his new book, We First — How Brands and Consumers Use Social Media to Build a Better World, creative director and blogger Simon Mainwaring makes a compelling argument for the need to redefine capitalism, factoring the social and environmental footprint into how we evaluate and support corporations. Social communication technologies provide consumers with an increasing array of tools fostering transparency and intentional, purpose-driven consumption. At first I thought Mainwaring was preaching to the choir, but as I continued to read this thorough and well documented manifesto I became more and more excited. There are many innovative examples and practical ideas here that can be applied by corporations, consumers, government agencies and non-profits to foster sustainable business practices and create a better world. Highly recommended.
May 14th, 2011No Comments, Music Industry, Social Media, Strategy & Marketing, by Eric Jensen.
This is a fantastic introduction to best practices for online, direct-to-fan marketing, presented by Berkleemusic instructor Mike King at NARM 2011. A must-see for musicians and anyone working to engage fans or develop a social media strategy for their business. Video link: NARM video recap Embedded video below:
May 9th, 2011No Comments, Communication, Ideas, Music, Music Industry, Social Media, by Eric Jensen.
If you are interested in more of researcher Nancy Baym’s findings on the relationship between artists and fans download this pdf presentation. Good stuff!
April 27th, 20111 Comment, Communication, Music Industry, Social Media, Strategy & Marketing, by Eric Jensen.
Interesting, valuable, content is the heart of communication with fans and followers. Using social media effectively requires planning and commitment. Here are a few tips to get you going: Develop an Integrated Strategy Be realistic about the time you can commit to online communication. Find the right partners to help you. Develop your approach from the Big Ideas that make you unique; the ‘Why’ of you as an artist. Connect your online and offline strategies. Understand the Tools Each social media platform and channel (and there are many) has a unique flavor. Your blog is a personal command post, Twitter is a cocktail party, Facebook is like a neighborhood pub, and so forth. Determine where your fans hang out and develop a plan that uses between 2 and 10 different platforms. Don’t overwhelm yourself at first, but make sure you understand how each platform works; it’s strengths and weaknesses. Tools like HootSuite and TweetDeck allow you to manage several communication channels in one dashboard and send Tweets and status updates to multiple services with one click. You can also delay posting times so that you can ‘pre-publish’ outbound communications. Share Your Passions So how do you create all this content? Be real, have fun and share your passions. Get a little outrageous and controversial. Your music generates a slew of byproducts that can help you build a community of active fans. If you are a guitar player in search of the ultimate tone, talk about your rig. If you are a foodie that samples every regional cuisine…
April 21st, 2011No Comments, Communication, Social Media, Strategy & Marketing, by Eric Jensen.
“Customers trust each other more than they trust brands.” — Jeremiah Owyang, Altimeter Group analyst — I just caught a highly informative webinar hosted by Jeremiah Owyang, industry analyst at Altimeter Group and the folks at janrain and Badgeville. It is a bit long so here are few takeaways… In a survey of 140 global-national corporations the Altimeter Group found that the number one ‘go to market’ goal for 2011 is the effective integration of social media into corporate websites. In this webinar Owyang describes a hierarchy of Use Cases each with several real world examples. No Integration — Your website is irrelevant. You are not connected to the trusted discussion happening in social networks. Your investments are not working together well. Social Linking — This send users off of your site, and while it has made Facebook tons of money, it is not the best strategy for your brand. Owyang recommends skipping this step all together and moving directly to… Social Aggregation — This comes in Basic, Curated, and Contextual varieties. Some examples: The increasing use of social sign-ins Samsung’s integration of live social feeds into their event screens at the recent SXSW conference Huffington Post’s aggregation of realtime user comments into article pages Social Publishing — Encouraging customers to share information, pushing it back out to the social web. Social Context — The practice of continually updating customer personas based on connections and context. A good example is Amazon’s content recommendations driven by friends’ reviews and buying choices. Seamless Integration — The future… URLs…