Eric Jensen

On August 22nd, in con­junc­tion with my work with the Los Ange­les non­profit, Project Return Peer Sup­port Net­work, I had the good for­tune to par­tic­i­pate in the all-day Social Media for Non­prof­its con­fer­ence at UCLA. I have been to many music, tv/film, and tech con­fer­ences over the years and this was excep­tional on many lev­els. The event was packed with great pre­sen­ta­tions, case stud­ies, tools, tips, and won­der­ful peo­ple com­mit­ted to using tech­nol­ogy for social good. Co-producer Dar­ian Rodriguez Hey­man did a mas­ter­ful job as MC, bridg­ing the non-stop pre­sen­ta­tions with help­ful, tar­geted sum­maries. His clos­ing remarks tied every­thing together and he seemed to have as much energy and focus at the end of the day as he did at 9 a.m. Great Pre­sen­ta­tions Pre­sen­ters included: J.D. Lasica, founder of Socialbrite, Evan Bai­lyn, Founder of First Page Sage and Good Media Com­pany, Holly Ross, Exec­u­tive Direc­tor of NTEN, Bryan Breck­en­ridge, Head of Non­profit Solu­tions, Linked In, Charles Porch, Con­sumer Mar­ket­ing, Face­book, Matt Mahan, VP of Social Impact, Causes, Brian Fujito, CEO Razoo, Dave Boyce, CEO Fundly, Joel Bartlett, Direc­tor of Mar­ket­ing, PETA, and a panel dis­cus­sion fea­tur­ing, Geoff Liv­ingston, Fil­ib­erto Gon­za­lez and Nedra Wein­re­ich. Each pre­sen­ta­tion was avail­able online within min­utes . You can find the day’s robust tweet stream but search­ing on hash­tag, #sm4np. Take­aways: Big Ideas, Tar­geted Tools & Gran­u­lar Data No social media event would be com­plete with­out con­tin­ual ref­er­ence to Big Ideas like “Engage­ment” and “Authen­tic­ity”. The social media world is rapidly matur­ing and each day these high con­cept terms are demon­strated concretely,…