Eric Jensen

Get­ting Started The rise of the social web has caused pro­found shifts in the way we con­sume and share infor­ma­tion. Media indus­tries like pub­lish­ing and music, have expe­ri­enced dev­as­tat­ing dis­rup­tion. Even if your busi­ness has avoided this first shock­wave, the rela­tion­ship between you and your cus­tomers has changed for­ever. If you are not using social com­mu­ni­ca­tion tech­nolo­gies to engage your cus­tomers today, don’t wait any longer. You can be sure your com­pe­ti­tion is way ahead of you. But why? For many, the idea of com­mit­ting to a Social Media strat­egy and col­lab­o­rat­ing with cus­tomers is still uncom­fort­able, but the pay­off can be enor­mous. Well designed Social Media cam­paigns cre­ate a direct chan­nel to your fans; a pow­er­ful oppor­tu­nity to under­stand their needs, estab­lish trust, and per­son­al­ize your offer­ings. I’m still not con­vinced… If you are new to Social Media and skep­ti­cal or con­fused, there are many good books for busi­ness peo­ple explor­ing the larger dynam­ics of this mas­sive social shift. I can rec­om­mend a few: The Thank You Econ­omy by Gary Vayn­er­chuk The Net­work Is Your Cus­tomer by David Rogers How To Make Money With Social Media by Turner & Shah Con­tent Rules by Han­d­ley & Chap­man The New Rules of Mar­ket­ing and PR by David Meer­man Scott Groundswell by Li and Bernoff … and any­thing by Seth Godin who’s book, Per­mis­sion Mar­ket­ing was one of the first to iden­tify the sig­nif­i­cance and dynam­ics of this global change. But I’m already on Face­book… I sug­gest devel­op­ing a solid under­stand­ing of the prin­ci­ples and under­ly­ing forces in social cam­paigns before…