Tag: Internet Marketing

Music Industry

Selling the DIY Dream

December 9, 2010 Off

The larger music business has always contained a smaller industry focused on selling the dream of success to independent musicians. In the Go-Go record label days, this involved access to decision makers and copious amounts of advice on making your music more “commercial”. Musicians hoped that  Mr. Big would hear their amazing song, fall in…

By Eric Jensen
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Music Industry Strategy & Marketing

(Re)Defining Music as Business

March 3, 2010 Off

The Internet has made music creation and distribution available to everyone, processes traditionally handled by record labels. The responsibility for managing marketing and music publishing now fall squarely on the artist. Because of the massive amount of material on the Internet it is very challenging to rise above the noise and distinguish yourself. While running…

By Eric Jensen
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