Written by The larger music business has always contained a smaller industry focused on selling the dream of success to independent musicians. In the Go-Go record label days, this involved access to decision makers and copious amounts of advice on making your music more “commercial”. Musicians hoped that Mr. Big would hear their amazing song, fall in […]
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Social Media Marketing: Is This Really a Conversation?
Social media is hyped as a powerful tool for ‘connecting’ with your audience. While the technology creates this potential, my experience has been that most social media usage is essentially one-way, direct mail. There are many people I have relationships with in the ‘real’ world whose communications with me via Facebook, email, Twitter, etc. are […]
READ MORE »(Re)Defining Music as Business
The Internet has made music creation and distribution available to everyone, processes traditionally handled by record labels. The responsibility for managing marketing and music publishing now fall squarely on the artist. Because of the massive amount of material on the Internet it is very challenging to rise above the noise and distinguish yourself. While running […]
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