Written by This is a fantastic introduction to best practices for online, direct-to-fan marketing, presented by Berkleemusic instructor Mike King at NARM 2011. A must-see for musicians and anyone working to engage fans or develop a social media strategy for their business. Video link: NARM video recap Embedded video below:
READ MORE »Posts tagged Fan Engagement
More from Nancy Baym on Artist-Fan Relationships
If you are interested in more of researcher Nancy Baym’s findings on the relationship between artists and fans download this pdf presentation. Good stuff!
READ MORE »Beautiful and Strange
Researcher Nancy Baym has started an interesting blog collecting insights from around the web on the relationship between artists and audiences. There are also links to her interviews with musicians and other cool stuff. Check it out! Beautiful and Strange
READ MORE »A fresh look at Artist-to-Audience Communication
In this video clip from the recent Rethink Music conference in Boston, KU’s Nancy Baym (see her new blog: Online Fandom) makes the point that artist — fan collaborations are creating economic transactions that aren’t generally factored into discussions about declining music revenues. There’s a lot of work that doesn’t have to get done anymore […]
READ MORE »Connecting with your most passionate fans…
The companies that understand how to genuinely connect with their customers, online, and offline, are the ones that will emerge over the next twenty-four to thirty-six months, putting significant distance between themselves and their competition. — Gary Vaynerchuk, The Thank You Economy Companies should also remember to focus on their passionate customers — both passionate […]
READ MORE »Addressing the disruption of media release cycles
A huge challenge for media companies today is the disruption of the release cycle created by the Web. Records are routinely leaked before their official distribution date. The financial risk for film studios is even more devastating, as Eric Garland points out in an interview with CNET News. A carefully planned and staggered release schedule is […]
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