Written by Getting Started The rise of the social web has caused profound shifts in the way we consume and share information. Media industries like publishing and music, have experienced devastating disruption. Even if your business has avoided this first shockwave, the relationship between you and your customers has changed forever. If you are not using social […]
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Book Review: The Network is Your Customer — 5 Strategies to Thrive in a Digital Age
Book Review: The Network is Your Customer — 5 Strategies to Thrive in a Digital Age by David L. Rogers (@David_Rogers ) When I first picked up this book by David Rogers, (a professor at Columbia Business School), I thought it was yet another introduction to social communication technologies for wary corporate managers. Boy, was […]
READ MORE »Effectively Integrating Social Communications Into Your Website
“Customers trust each other more than they trust brands.” — Jeremiah Owyang, Altimeter Group analyst — I just caught a highly informative webinar hosted by Jeremiah Owyang, industry analyst at Altimeter Group and the folks at janrain and Badgeville. It is a bit long so here are few takeaways… In a survey of 140 global-national […]
READ MORE »How do you use social technology to listen?
The social web often seems like a huge cocktail party where everyone is shouting and no one is listening. We all want to be found, and followed, and heard. How can we make real connections that lead to offline friendships and business relationships? Listening with genuine interest is the key to engaging people. Like anything […]
READ MORE »Generosity is the Emotion, Content is the Currency
Creating Effective Social Media Engagement: Generosity is the Emotion, Content is the Currency Authentic, trusting relationships are fueled by generosity and empathy. While online networks can seem abstract compared to connections in the ‘real world’, the same principles hold true. Web 2.0 is a conversational environment, not a broadcast channel. This is still confusing for some […]
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